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Privacy Policy

preamble

With the following privacy policy, we would like to inform you about which types of your personal data (hereinafter also referred to as "data") we process, for what purposes, and to what extent. This privacy policy applies to all processing of personal data carried out by us, both in the context of providing our services and in particular on our websites, in mobile applications, and within external online presences, such as our social media profiles (hereinafter collectively referred to as "online offering").

The terms used are not gender-specific.

As of: September 25, 2024

  

Table of Contents

 

  • preamble
  • Person responsible
  • Overview of processing
  • Relevant legal bases
  • Security measures
  • Transmission of personal data
  • International data transfers
  • General information on data storage and deletion
  • Rights of data subjects
  • Business services
  • Use of online platforms for offer and sales purposes
  • Providers and services used in the course of business activities
  • Payment methods
  • Provision of the online service and web hosting
  • Use of cookies
  • Registration, login and user account
  • Contact and inquiry management
  • Communication via messenger
  • Chatbots and chat functions
  • Push notifications
  • Video conferences, online meetings, webinars and screen sharing
  • Cloud services
  • Newsletters and electronic notifications
  • Advertising communication via email, post, fax or telephone
  • Sweepstakes and competitions
  • Surveys and polls
  • Web analysis, monitoring and optimization
  • online marketing
  • Offering an affiliate program
  • Customer reviews and rating processes
  • Presences in social networks (social media)
  • Plug-ins and embedded functions and content
  • Management, organization and support tools
  • Processing of data in the context of employment relationships
  • Application process
  • Change and update
  • Definitions of terms

Person responsible

Panacaia UG Managing Director: Christiane Susanne Schönfeld Am Stener Berg 41k 13125 Berlin

Email address: beratung@panacaia.bio

Phone: +49 30 837 91760

Imprint: www.panacaia.bio/impressum

Overview of processing

The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.

Types of data processed

  • Inventory data.
  • Employee data.
  • Payment details.
  • Contact details.
  • Content data.
  • Contract data.
  • Usage data.
  • Meta, communication and procedural data.
  • Applicant data.
  • Photo and/or video recordings.
  • Sound recordings.
  • Event data (Facebook).
  • Log data.

Categories of data subjects

  • Service recipient and client.
  • Employees.
  • Interested parties.
  • Communication partner.
  • Users.
  • applicants.
  • Sweepstakes and competition participants.
  • Business and contractual partners.
  • Participant.
  • Persons depicted.

Purposes of processing

  • Provision of contractual services and fulfillment of contractual obligations.
  • Communication.
  • Security measures.
  • Direct marketing.
  • Reach measurement.
  • Tracking.
  • Office and organizational procedures.
  • Remarketing.
  • Conversion measurement.
  • Target group formation.
  • Affiliate tracking.
  • Organizational and administrative procedures.
  • Application process.
  • Conducting prize draws and competitions.
  • Feedback.
  • Surveys and questionnaires.
  • Marketing.
  • Profiles with user-related information.
  • Provision of our online offering and user-friendliness.
  • Establishment and implementation of employment relationships.
  • Information technology infrastructure.
  • Public relations.
  • Sales promotion.
  • Business processes and business management procedures.

Relevant legal bases

Relevant legal bases under the GDPR: Below you will find an overview of the legal bases under the GDPR on which we process personal data. Please note that in addition to the provisions of the GDPR, national data protection regulations may apply in your or our country of residence or domicile. Should more specific legal bases apply in individual cases, we will inform you of these in the privacy policy.

 

  • Consent (Article 6 (1) (a) GDPR) - The data subject has given his or her consent to the processing of personal data concerning him or her for a specific purpose or several specific purposes.
  • Contractual performance and pre-contractual inquiries (Article 6 (1) (b) GDPR) - Processing is necessary for the performance of a contract to which the data subject is a party or for the implementation of pre-contractual measures taken at the request of the data subject.
  • Legal obligation (Article 6 (1) (c) GDPR) - Processing is necessary to fulfill a legal obligation to which the controller is subject.
  • Legitimate interests (Article 6 (1) (f) GDPR) - processing is necessary to protect the legitimate interests of the controller or a third party, provided that the interests, fundamental rights and freedoms of the data subject which require protection of personal data do not override them.
  • Application procedure as a pre-contractual or contractual relationship (Art. 6 Para. 1 S. 1 lit. b) GDPR) - If, as part of the application procedure, special categories of personal data within the meaning of Art. 9 Para. 1 GDPR (e.g. health data, such as severe disability or ethnic origin) are requested from applicants so that the controller or the data subject can exercise the rights arising from employment law and social security and social protection law and fulfill their obligations in this regard, their processing is carried out in accordance with Art. 9 Para. 2 lit. b GDPR, in the case of the protection of vital interests of applicants or other persons in accordance with Art. 9 Para. 2 lit. c. GDPR or for the purposes of preventive healthcare or occupational medicine, for assessing an employee's ability to work, for medical diagnostics, for providing care or treatment in the health or social sector, or for administering systems and services in the health or social sector pursuant to Art. 9 (2) (h) GDPR. In the case of voluntary consent-based disclosure of special categories of data, their processing is based on Art. 9 (2) (a) GDPR.
  • Processing of special categories of personal data relating to healthcare, occupation and social security (Article 9 (2) (h) GDPR) - Processing is necessary for the purposes of preventive healthcare or occupational medicine, for assessing the employee's capacity to work, for medical diagnosis, for the provision of health or social care or treatment or for the management of health or social systems and services on the basis of Union or Member State law or on the basis of a contract with a healthcare professional.

National data protection regulations in Germany: In addition to the data protection regulations of the GDPR, national data protection regulations apply in Germany. This includes, in particular, the Federal Data Protection Act (BDSG). The BDSG contains, in particular, special provisions on the right to information, the right to erasure, the right of objection, the processing of special categories of personal data, processing for other purposes, and transmission, as well as automated decision-making in individual cases, including profiling. Furthermore, state data protection laws of the individual federal states may apply.

Relevant legal bases under the Swiss Data Protection Act: If you are located in Switzerland, we process your data on the basis of the Federal Data Protection Act (short "Swiss DSG"). Unlike, for example, the GDPR, the Swiss DSG does not generally require a legal basis for the processing of personal data to be stated, and the processing of personal data is carried out in good faith, lawful, and proportionate (Art. 6 paras. 1 and 2 of the Swiss DSG). Furthermore, we only collect personal data for a specific purpose that is recognizable to the data subject and only process it in a manner compatible with that purpose (Art. 6 para. 3 of the Swiss DSG).

Note on the applicability of the GDPR and the Swiss Data Protection Act: This privacy policy serves to provide information in accordance with both the Swiss Data Protection Act (DSG) and the General Data Protection Regulation (GDPR). For this reason, we ask you to note that, due to their broader geographical application and clarity, the terms of the GDPR are used. In particular, instead of the terms "processing" of "personal data," "overriding interest," and "particularly sensitive personal data" used in the Swiss Data Protection Act, the terms "processing" of "personal data," "legitimate interest," and "special categories of data" used in the GDPR are used. However, the legal meaning of the terms continues to be determined by the Swiss Data Protection Act within the scope of the Swiss Data Protection Act.

Security measures

In accordance with the legal requirements, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, we take appropriate technical and organisational measures to ensure a level of protection appropriate to the risk.

These measures include, in particular, ensuring the confidentiality, integrity, and availability of data by controlling physical and electronic access to the data, as well as the access, input, and transfer of data, ensuring its availability, and segregation. Furthermore, we have established procedures that ensure the exercise of data subjects' rights, the deletion of data, and responses to data threats. Furthermore, we consider the protection of personal data right from the development and selection of hardware, software, and processes in accordance with the principle of data protection, through technology design, and through data protection-friendly default settings.

Securing online connections with TLS/SSL encryption technology (HTTPS): To protect user data transmitted via our online services from unauthorized access, we use TLS/SSL encryption technology. Secure Sockets Layer (SSL) and Transport Layer Security (TLS) are the cornerstones of secure data transmission on the internet. These technologies encrypt the information transmitted between the website or app and the user's browser (or between two servers), thereby protecting the data from unauthorized access. TLS, as the more advanced and secure version of SSL, ensures that all data transmissions meet the highest security standards. If a website is secured by an SSL/TLS certificate, this is signaled by the display of HTTPS in the URL. This serves as an indicator to users that their data is being transmitted securely and encrypted.

Transmission of personal data

As part of our processing of personal data, it may happen that this data is transmitted to or disclosed to other bodies, companies, legally independent organizational units, or individuals. Recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content integrated into a website. In such cases, we comply with legal requirements and, in particular, conclude appropriate contracts or agreements with the recipients of your data that serve to protect your data.

Data transfer within the group: Data transfer within the group: We may transfer personal data to other companies within our group or grant them access to it. This data transfer is based on our legitimate business and commercial interests. This includes, for example, improving business processes, ensuring efficient and effective internal communication, making optimal use of our human and technological resources, and enabling us to make informed business decisions. In certain cases, data transfer may also be necessary to fulfill our contractual obligations, or it may be based on the consent of the data subject or legal permission.

International data transfers

Data processing in third countries: If we process data in a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)) or if the processing takes place as part of the use of third-party services or the disclosure or transmission of data to other persons, bodies or companies, this will only take place in accordance with the legal requirements. If the data protection level in the third country has been recognized by means of an adequacy decision (Art. 45 GDPR), this serves as the basis for the data transfer. Otherwise, data transfers only take place if the data protection level is otherwise ensured, in particular through standard contractual clauses (Art. 46 (2) (c) GDPR), express consent or in the case of contractually or legally required transfer (Art. 49 (1) GDPR). Otherwise, we will inform you of the basis for third-country transfers from the individual providers from the third country, whereby the adequacy decisions take precedence. Information on third-country transfers and existing adequacy decisions can be found in the information provided by the EU Commission: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en?prefLang=de. Within the framework of the so-called "Data Privacy Framework" (DPF), the EU Commission has also recognized the level of data protection for certain US companies as secure within the framework of the adequacy decision of July 10, 2023. The list of certified companies and further information on the DPF can be found on the website of the US Department of Commerce at https://www.dataprivacyframework.gov/ (in English). We inform you in the privacy policy which service providers we use are certified under the Data Privacy Framework.

Disclosure of personal data abroad: In accordance with the Swiss Data Protection Act (FADP), we only disclose personal data abroad if adequate protection for the data subjects is guaranteed (Art. 16 Swiss FADP). If the Federal Council has not determined adequate protection (list: https://www.bj.admin.ch/bj/de/home/staat/datenschutz/internationales/anerkennung-staaten.html ), we implement alternative security measures. These may include international treaties, specific guarantees, data protection clauses in contracts, standard data protection clauses approved by the Federal Data Protection and Information Commissioner (FDPIC), or internal company data protection rules approved in advance by the FDPIC or a competent data protection authority in another country. According to Art. 16 of the Swiss FADP, exceptions to the disclosure of data abroad may be permitted if certain conditions are met, including the consent of the data subject, contract performance, public interest, protection of life or physical integrity, publicly disclosed data, or data from a legally prescribed register. These disclosures are always made in accordance with legal requirements. Within the framework of the so-called "Data Privacy Framework" (DPF), Schweizer has recognized the data protection level for certain US companies as secure within the framework of the adequacy decision of June 7, 2024. The list of certified companies and further information on the DPF can be found on the US Department of Commerce website at https://www.dataprivacyframework.gov/ (in English). We inform you in our privacy policy about which service providers we use are certified under the Data Privacy Framework.

General information on data storage and deletion

We delete personal data that we process in accordance with legal provisions as soon as the underlying consent is revoked or there are no further legal grounds for processing. This applies to cases where the original processing purpose no longer applies or the data is no longer required. Exceptions to this rule exist if legal obligations or special interests require longer retention or archiving of the data.

In particular, data that must be retained for commercial or tax law reasons or whose storage is necessary for legal proceedings or to protect the rights of other natural or legal persons must be archived accordingly.

Our privacy policy contains additional information on data retention and deletion that applies specifically to certain processing operations.

If there are multiple details regarding the retention period or deletion period for a given date, the longest period always applies.

If a period does not explicitly begin on a specific date and is at least one year, it automatically begins at the end of the calendar year in which the event triggering the period occurred. In the case of ongoing contractual relationships in which data is stored, the event triggering the period is the effective date of the termination or other termination of the legal relationship.

We process data that is no longer stored for the originally intended purpose but due to legal requirements or other reasons only for the reasons that justify its storage.

Further information on processing procedures, methods and services:

  • Retention and deletion of data: The following general periods apply to retention and archiving under German law:
    • 10 years - retention period for books and records, annual financial statements, inventories, management reports, opening balance sheets as well as the work instructions and other organizational documents, accounting documents and invoices required for their understanding (Section 147 (3) in conjunction with Section 1 Nos. 1, 4 and 4a AO, Section 14b (1) UStG, Section 257 (1) Nos. 1 and 4, Section 4 HGB).
    • 6 years - Other business documents: received commercial or business letters, reproductions of sent commercial or business letters, other documents insofar as they are relevant for taxation, e.g. timesheets, operating statements, calculation documents, price labels, but also payroll documents insofar as they are not already accounting documents and cash register slips (Section 147 (3) in conjunction with Section 1 Nos. 2, 3, 5 AO, Section 257 (1) Nos. 2 and 3, Section 4 HGB).
    • 3 years - Data required to consider potential warranty and damage claims or similar contractual claims and rights, as well as to process related inquiries, based on previous business experience and common industry practices, will be stored for the duration of the regular statutory limitation period of three years (§§ 195, 199 BGB).

 

  • Retention and deletion of data: The following general periods apply to retention and archiving under Swiss law:

 

  • 10 years - retention period for books and records, annual financial statements, inventories, management reports, opening balance sheets, accounting documents and invoices as well as all necessary work instructions and other organizational documents (Art. 958f of the Swiss Code of Obligations (CO)).
  • 10 years - Data necessary to consider potential claims for damages or similar contractual claims and rights, as well as to process related inquiries based on previous business experience and standard industry practices, will be stored for the statutory limitation period of ten years, unless a shorter period of five years applies, which is applicable in specific cases (Art. 127, 130 of the Swiss Code of Obligations). Claims for rent, lease, and capital interest, as well as other periodic payments, from the delivery of food, catering, and innkeeper's debts, as well as from craft work, retail sales of goods, medical care, professional work by lawyers, legal agents, public prosecutors, and notaries, and from the employment relationship of employees (Art. 128 of the Swiss Code of Obligations), expire after five years.

 

Rights of data subjects

Rights of data subjects under the GDPR: As a data subject, you are entitled to various rights under the GDPR, which arise in particular from Articles 15 to 21 GDPR:

  • Right of objection: You have the right to object at any time to the processing of personal data concerning you based on Art. 6 (1) (e) or (f) GDPR, for reasons related to your particular situation; this also applies to profiling based on these provisions. If the personal data concerning you are processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purposes of such advertising; this also applies to profiling insofar as it is related to such direct marketing.
  • Right to withdraw consent: You have the right to withdraw consent at any time.
  • Right to information: You have the right to request confirmation as to whether data concerning you is being processed and to request information about this data as well as further information and a copy of the data in accordance with the legal requirements.
  • Right to rectification: You have the right, in accordance with the statutory provisions, to request that the data concerning you be completed or that inaccurate data concerning you be corrected.
  • Right to erasure and restriction of processing: You have the right, in accordance with the statutory provisions, to demand that data concerning you be erased immediately or, alternatively, to demand that the processing of the data be restricted in accordance with the statutory provisions.
  • Right to data portability: You have the right to receive the data concerning you that you have provided to us in a structured, common and machine-readable format in accordance with the legal requirements or to request that it be transmitted to another controller.
  • Complaint to a supervisory authority: In accordance with the statutory provisions and without prejudice to any other administrative or judicial remedy, you also have the right to lodge a complaint with a data protection supervisory authority, in particular a supervisory authority in the Member State in which you habitually reside, the supervisory authority of your place of work or the place of the alleged infringement, if you consider that the processing of personal data concerning you infringes the GDPR.

Rights of data subjects under the Swiss DSG:

As a data subject, you are entitled to the following rights in accordance with the provisions of the Swiss Data Protection Act:

  • Right to information: You have the right to request confirmation as to whether personal data concerning you is being processed and to receive the information necessary to exercise your rights under this law and to ensure transparent data processing.
  • Right to data disclosure or transfer: You have the right to request the disclosure of your personal data that you have provided to us in a common electronic format.
  • Right to rectification: You have the right to request the rectification of inaccurate personal data concerning you.
  • Right to object, erasure and destruction: You have the right to object to the processing of your data and to request that the personal data concerning you be erased or destroyed.

Business services

We process data of our contractual and business partners, e.g., customers and interested parties (collectively referred to as "contractual partners"), within the framework of contractual and comparable legal relationships as well as related measures and with regard to communication with the contractual partners (or pre-contractually), for example to answer inquiries.

We use this data to fulfill our contractual obligations. This includes, in particular, the obligation to provide the agreed services, any update obligations, and remedy in the event of warranty and other service disruptions. Furthermore, we use the data to protect our rights and for the purposes of the administrative tasks associated with these obligations, as well as for company organization. Furthermore, we process the data based on our legitimate interests in proper and efficient business management and in security measures to protect our contractual partners and our business operations from misuse and the endangerment of their data, secrets, information, and rights (e.g., the involvement of telecommunications, transport, and other auxiliary services, as well as subcontractors, banks, tax and legal advisors, payment service providers, or tax authorities). Within the framework of applicable law, we only pass on contractual partners' data to third parties to the extent necessary for the aforementioned purposes or to fulfill legal obligations. Contractual partners will be informed of other forms of processing, such as marketing purposes, in this privacy policy.

We will inform our contractual partners which data is required for the aforementioned purposes before or during data collection, e.g., in online forms, by special marking (e.g., colors) or symbols (e.g., asterisks, etc.), or in person.

We delete data after the expiration of statutory warranty and similar obligations, i.e., generally after four years, unless the data is stored in a customer account, e.g., for as long as it must be retained for legal archiving reasons (e.g., for tax purposes, usually ten years). We delete data disclosed to us by the contractual partner as part of an order in accordance with the specifications and generally after the end of the order.

  • Types of data processed: Inventory data (e.g., full name, home address, contact information, customer number, etc.); payment data (e.g., bank details, invoices, payment history); contact data (e.g., postal and email addresses or telephone numbers); contract data (e.g., contract subject matter, term, customer category); usage data (e.g., page views and length of stay, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, persons involved).
  • Data subjects: Service recipients and clients; interested parties; business and contractual partners.
  • Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; security measures; communication; office and organizational procedures; organizational and administrative procedures. Business processes and operational procedures.
  • Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".
  • Legal basis: Contractual performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR); Legal obligation (Art. 6 (1) (c) GDPR); Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing procedures, methods and services:

  • Online shop, order forms, e-commerce and delivery: We process our customers' data to enable them to select, purchase, or order the selected products, goods, and related services, as well as to pay for and deliver them or execute them. If necessary to execute an order, we use service providers, in particular postal, forwarding, and shipping companies, to carry out the delivery or execution for our customers. We use the services of banks and payment service providers to process payment transactions. The required information is marked as such within the order or similar purchase process and includes the information needed for delivery, provision, and billing, as well as contact information for any follow-up questions. Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 (1) (b) GDPR).

Use of online platforms for offer and sales purposes

We offer our services on online platforms operated by other service providers. In this context, the privacy policies of the respective platforms apply in addition to our privacy policy. This applies in particular with regard to the execution of the payment process and the methods used on the platforms for reach measurement and interest-based marketing.

  • Types of data processed: Inventory data (e.g., full name, home address, contact information, customer number, etc.); payment data (e.g., bank details, invoices, payment history); contact data (e.g., postal and email addresses or telephone numbers); contract data (e.g., contract subject matter, term, customer category); usage data (e.g., page views and length of stay, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, persons involved).
  • Data subjects: Service recipients and clients; business and contractual partners; interested parties; users (e.g., website visitors, users of online services).
  • Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; marketing; business processes and management procedures; conversion measurement (measurement of the effectiveness of marketing measures); provision of our online offering and user-friendliness.
  • Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".
  • Legal basis: Contractual performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing procedures, methods and services:

  • Amazon: Online marketplace for e-commerce; Service provider: Amazon EU S.à rl (Société à responsabilité limitée), 38 avenue John F. Kennedy, L-1855 Luxembourg; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.amazon.de/ ; Privacy Policy: https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010 . Basis for third country transfers: EU/EEA - Data Privacy Framework (DPF), Switzerland - Adequacy Decision (Luxembourg).
  • Shopify: Platform through which e-commerce services are offered and carried out. The services and processes carried out in connection with them include, in particular, online shops, websites, their offers and content, community elements, purchase and payment transactions, customer communication, as well as analysis and marketing. Service provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland. Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.shopify.com/de/ ; Privacy policy: https://www.shopify.com/de/legal/datenschutz . Basis for third-country transfers: Switzerland - Adequacy Decision (Ireland).
  • Kickstarter: Internet platform for project financing via crowdfunding as well as the sale of subscriptions and memberships, billing and the provision of access and payment methods, for the implementation of which cookies are used and the IP address, date, time and other technical data about the Internet browser used, the operating system as well as inventory, contract and payment data of the users are processed; Service provider: Kickstarter, PBC, 58 Kent Street, Brooklyn, NY 11222 USA; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.kickstarter.com/ . Privacy policy: https://www.kickstarter.com/privacy .
  • Google Merchant Center: Merchant Center is a free tool that makes it easy for potential customers to discover, learn more about, and buy your products on Google. With a Merchant Center account, you can upload and manage your product data so your products are featured on Google Search, Google Maps, YouTube, and other Google platforms. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Website: https://www.google.com/intl/de_de/retail/ . Privacy policy: https://policies.google.com/privacy?hl=de&_gl=1 *y7v8l0*_ga*NzExNTI0NjI1LjE3MjI0MjEzNDg.*_ga_V9K47ZG8NP*MTcyMjQyMTM0Ny4xLjEuMTcyMjQyMjI1OC41Ny4wLjA.. Basis for third country transfers: Switzerland - adequacy decision (Ireland).

Providers and services used in the course of business activities

In the course of our business activities, we use additional services, platforms, interfaces, or plug-ins from third-party providers (hereinafter "Services") in compliance with legal requirements. Their use is based on our interest in the proper, lawful, and economical management of our business operations and our internal organization.

  • Types of data processed: Inventory data (e.g., full name, home address, contact information, customer number, etc.); payment data (e.g., bank details, invoices, payment history); contact data (e.g., postal and email addresses or telephone numbers); content data (e.g., textual or visual messages and posts, as well as related information, such as authorship or time of creation); contract data (e.g., subject matter of the contract, term, customer category).
  • Data subjects: Service recipients and clients; interested parties; business and contractual partners.
  • Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; office and organizational procedures. Business processes and operational procedures.
  • Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".
  • Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing procedures, methods and services:

  • Agenda: Software for accounting, business processes, communication with tax advisors and authorities, and document storage; Service provider: Agenda Informationssysteme GmbH & Co. KG, Oberaustraße 14, 83026 Rosenheim, Germany; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.agenda-software.de ; Privacy policy: https://www.agenda-software.de/datenschutz.php . Basis for third-country transfers: Switzerland - adequacy decision (Germany).

Payment methods

Within the framework of contractual and other legal relationships, due to legal obligations or otherwise on the basis of our legitimate interests, we offer the data subjects efficient and secure payment options and, in addition to banks and credit institutions, we use other service providers for this purpose (collectively "payment service providers").

The data processed by the payment service providers includes inventory data, such as name and address, bank details such as account numbers or credit card numbers, passwords, TANs and checksums, as well as contract, sum, and recipient-related information. This information is required to process the transactions. However, the data entered is only processed and stored by the payment service providers. This means that we do not receive any account- or credit card-related information, but only information confirming or rejecting the payment. Under certain circumstances, the payment service providers may transmit the data to credit agencies. This transmission is for the purpose of identity and credit checks. For more information, please refer to the terms and conditions and privacy policy of the payment service providers.

Payment transactions are subject to the terms and conditions and privacy policy of the respective payment service providers, which can be accessed within the respective websites or transaction applications. We also refer to these for further information and to assert your rights of withdrawal, information, and other data subjects.

  • Types of data processed: Inventory data (e.g., full name, home address, contact information, customer number, etc.); payment data (e.g., bank details, invoices, payment history); contract data (e.g., contract subject matter, term, customer category); usage data (e.g., page views and length of stay, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, persons involved).
  • Data subjects: Service recipients and clients; business and contractual partners; interested parties.
  • Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; business processes and administrative procedures. Office and organizational procedures.
  • Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".
  • Legal basis: Contractual performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing procedures, methods and services:

  • Germania Inkasso: Debt collection services; Service provider: Germania Inkasso-Dienst GmbH & Co. KG, Hauptstraße 22, 94469 Deggendorf; Website: https://germania-inkasso.de/ . Privacy policy: https://germania-inkasso.de/datenschutzerklaerung/ .
  • Checkout: Online payment processing; Service provider: Data Protection Officer Checkout Ltd, Wenlock Works, Shepherdess Walk, London, N1 7BQ, United Kingdom; Website: https://www.checkout.com/de-de/ ; Privacy policy: https://www.checkout.com/legal/privacy-policy . Basis for third-country transfers: EU/EEA - adequacy decision (United Kingdom), Switzerland - adequacy decision (United Kingdom).
  • Komfortkasse: Automated payment method for e-commerce; Service provider: LTC Information Services GmbH, Business Tower, Seligenstädter Str. 10, 63073 Offenbach am Main, Germany; Website: https://komfortkasse.eu/ ; Privacy policy: https://komfortkasse.eu/datenschutz . Basis for third-country transfers: Switzerland - Adequacy Decision (Germany).
  • GLS Bank: Payment by invoice and advance payment; Service provider: GLS Gemeinschaftsbank eG, 44774 Bochum; Website: https://www.gls.de/ . Privacy policy: https://www.gls.de/privatkunden/datenschutz/ .
  • Giropay: Payment services (technical connection of online payment methods); Service provider: giropay GmbH, An der Welle 4, 60322 Frankfurt, Germany; Legal basis: Contractual performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR); Website: https://www.giropay.de ; Privacy Policy:https://www.giropay.de/rechtliches/datenschutzerklaerung/ . Basis for third-country transfers: Switzerland - Adequacy Decision (Germany).
  • Klarna: Payment services (technical connection of online payment methods); Service provider: Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden; Legal basis: Contractual performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR); Website: https://www.klarna.com/de ; Privacy Policy: https://www.klarna.com/de/datenschutz . Basis for third-country transfers: Switzerland - Adequacy Decision (Sweden).
  • Mastercard: Payment services (technical connection of online payment methods); Service provider: Mastercard Europe SA, Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium; Legal basis: Contractual performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR); Website: https://www.mastercard.de/de-de.html ; Privacy Policy: https://www.mastercard.de/de-de/datenschutz.html . Basis for third-country transfers: Switzerland - Adequacy Decision (Belgium).
  • Mollie: Payment services (technical connection of online payment methods); Service provider: Mollie BV, Keizersgracht 126, 1015 CW Amsterdam, Netherlands; Legal basis: Contractual performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR); Website: https://www.mollie.com/de ; Privacy policy: https://www.mollie.com/de/privacy . Basis for third-country transfers: Switzerland - Adequacy Decision (Netherlands).
  • PayPal: Payment services (technical connection of online payment methods) (e.g. PayPal, PayPal Plus, Braintree); Service provider: PayPal (Europe) S.à rl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg; Legal basis: Contractual performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR); Website: https://www.paypal.com/de ; Privacy Policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full . Basis for third-country transfers: Switzerland - Adequacy Decision (Luxembourg).
  • Shop Pay (Shopify): Payment services (technical connection of online payment methods); Service provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; Legal basis: Contractual fulfillment and pre-contractual inquiries (Art. 6 (1) (b) GDPR); Website: https://www.shopify.de ; Privacy Policy: https://www.shopify.de/legal/datenschutz . Basis for third-country transfers: Switzerland - Adequacy Decision (Ireland).
  • Stripe: Payment services (technical connection of online payment methods); Service provider: Stripe, Inc., 510 Townsend Street, San Francisco, CA 94103, USA; Legal basis: Contractual fulfillment and pre-contractual inquiries (Art. 6 (1) (b) GDPR); Website: https://stripe.com ; Privacy Policy: https://stripe.com/de/privacy . Basis for third-country transfers: EU/EEA - Data Privacy Framework (DPF), Switzerland - Data Privacy Framework (DPF).
  • SOFORT: Payment services (technical connection of online payment methods); Service provider: Sofort GmbH, Theresienhöhe 12, 80339 Munich, Germany; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: http://www.sofort.com/de/ ; Privacy policy: https://www.sofort.com/de/datenschutzhinweise/ . Basis for third-country transfers: Switzerland - adequacy decision (Germany).

Provision of the online service and web hosting

We process user data to provide them with our online services. For this purpose, we process the user's IP address, which is necessary to transmit the content and functions of our online services to the user's browser or device.

  • Types of data processed: Usage data (e.g., page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication, and process data (e.g., IP addresses, time information, identification numbers, persons involved); protocol data (e.g., log files relating to logins or data retrieval or access times); content data (e.g., textual or visual messages and posts as well as related information, such as authorship or time of creation); inventory data (e.g., full name, home address, contact information, customer number, etc.); payment data (e.g., bank details, invoices, payment history); contact data (e.g., postal and email addresses or telephone numbers); contract data (e.g., subject matter of the contract, term, customer category).
  • Data subjects: Users (e.g., website visitors, users of online services), service recipients, and clients.
  • Purposes of processing: Provision of our online services and user-friendliness; information technology infrastructure (operation and provision of information systems and technical equipment (computers, servers, etc.)); security measures; provision of contractual services and fulfillment of contractual obligations.
  • Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".
  • Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing procedures, methods and services:

  • Provision of online services on rented storage space: To provide our online services, we use storage space, computing capacity, and software that we rent from a corresponding server provider (also called a "web host") or obtain from other sources; legal basis: legitimate interests (Art. 6 (1) (f) GDPR).
  • Collection of access data and log files: Access to our online offering is logged in the form of so-called "server log files." Server log files may include the address and name of the accessed web pages and files, the date and time of access, the amount of data transferred, notification of successful access, browser type and version, the user's operating system, the referrer URL (the previously visited page), and, as a rule, IP addresses and the requesting provider. Server log files may be used for security purposes, e.g., to prevent server overload (particularly in the case of abusive attacks, so-called DDoS attacks), and to ensure server utilization and stability. Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR). Deletion of data: Log file information is stored for a maximum of 30 days and then deleted or anonymized. Data that needs to be retained for evidentiary purposes will not be deleted until the incident in question has been finally resolved.
  • Email sending and hosting: The web hosting services we use also include the sending, receiving, and storing of emails. For these purposes, the addresses of the recipients and senders, as well as other information regarding the email sending (e.g., the providers involved), and the content of the respective emails are processed. The aforementioned data may also be processed for the purposes of detecting spam. Please note that emails are generally not sent encrypted over the internet. Emails are generally encrypted during transport, but (unless a so-called end-to-end encryption method is used) not on the servers from which they are sent and received. We therefore cannot accept any responsibility for the transmission path of emails between the sender and the recipient on our server; legal basis: legitimate interests (Art. 6 (1) (f) GDPR).
  • Shopify: Platform through which e-commerce services are offered and carried out. The services and processes carried out in connection with them include, in particular, online shops, websites, their offers and content, community elements, purchase and payment transactions, customer communication, as well as analysis and marketing. Service provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland. Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.shopify.com/de/ ; Privacy policy: https://www.shopify.com/de/legal/datenschutz . Basis for third-country transfers: Switzerland - Adequacy Decision (Ireland).

Use of cookies

Cookies are small text files or other storage devices that store and retrieve information from end devices. For example, they can store the login status in a user account, the contents of a shopping cart in an e-shop, the content accessed, or the functions used in an online offering. Cookies can also be used for various purposes, such as ensuring the functionality, security, and convenience of online offerings, as well as creating analyses of visitor flows.

Notes on consent: We use cookies in accordance with legal regulations. Therefore, we obtain prior consent from users unless it is not required by law. Permission is particularly unnecessary if the storage and retrieval of information, including cookies, is absolutely necessary to provide users with a telemedia service they have expressly requested (i.e., our online offering). The revocable consent will be clearly communicated to users and will contain information on the respective cookie usage.

Notes on the legal basis for data protection: The data protection basis on which we process users' personal data with the help of cookies depends on whether we ask them for their consent. If users accept, the legal basis for the use of their data is their declared consent. Otherwise, the data used with the help of cookies is processed on the basis of our legitimate interests (e.g., in the commercial operation of our online offering and the improvement of its usability) or, if this occurs in the context of fulfilling our contractual obligations, if the use of cookies is necessary to fulfill our contractual obligations. We clarify the purposes for which we use cookies in the course of this data protection declaration or as part of our consent and processing procedures.

Storage period: With regard to storage period, the following types of cookies are distinguished:

  • Temporary cookies (also known as session cookies): Temporary cookies are deleted at the latest after a user has left an online offering and closed their device (e.g. browser or mobile application).
  • Persistent cookies: Persistent cookies remain stored even after the device is closed. For example, the login status can be saved and preferred content can be displayed directly when the user visits a website again. Likewise, the user data collected through cookies can be used for reach measurement. Unless we explicitly provide users with information about the type and storage duration of cookies (e.g., when obtaining consent), they should assume that they are permanent and that the storage period can be up to two years.

General information on revocation and objection (opt-out): Users can revoke the consent they have given at any time and also object to processing in accordance with the legal requirements, including by using the privacy settings of their browser.

  • Types of data processed: Meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, persons involved); usage data (e.g., page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); inventory data (e.g., full name, home address, contact information, customer number, etc.); payment data (e.g., bank details, invoices, payment history); contact data (e.g., postal and email addresses or telephone numbers); contract data (e.g., subject matter of the contract, term, customer category).
  • Data subjects: Users (e.g., website visitors, users of online services), service recipients, and clients.
  • Purposes of processing: Provision of our online services and user-friendliness. Provision of contractual services and fulfillment of contractual obligations.
  • Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR). Consent (Art. 6 (1) (a) GDPR).

Further information on processing procedures, methods and services:

  • Processing of cookie data based on consent: We use a consent management solution that obtains users' consent to the use of cookies or to the procedures and providers named within the consent management solution. This procedure is used to obtain, log, manage, and revoke consent, particularly with regard to the use of cookies and similar technologies used to store, read, and process information on users' end devices. As part of this procedure, users' consent is obtained for the use of cookies and the associated processing of information, including the specific processing operations and providers named in the consent management procedure. Users also have the option of managing and revoking their consent. Consent declarations are saved to avoid repeated queries and to be able to provide evidence of consent in accordance with legal requirements. The data is stored on the server and/or in a cookie (so-called opt-in cookie) or using similar technologies in order to be able to assign consent to a specific user or their device. Unless specific information is available about the providers of consent management services, the following general information applies: Consent is stored for up to two years. A pseudonymous user identifier is created, which is stored together with the time of consent, information on the scope of consent (e.g., relevant categories of cookies and/or service providers), and information about the browser, system, and device used. Legal basis: Consent (Art. 6 (1) (a) GDPR).
  • Cookie opt-out: In the footer of our website, you will find a link where you can change your cookie settings and revoke your consent. Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR).
  • Shopify: Platform through which e-commerce services are offered and carried out. The services and processes carried out in connection with them include, in particular, online shops, websites, their offers and content, community elements, purchase and payment transactions, customer communication, as well as analysis and marketing. Service provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland. Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.shopify.com/de/ ; Privacy policy: https://www.shopify.com/de/legal/datenschutz . Basis for third-country transfers: Switzerland - Adequacy Decision (Ireland).

Registration, login and user account

Users can create a user account. During registration, users are provided with the required mandatory information and processed for the purpose of providing the user account based on contractual obligations. The processed data includes, in particular, login information (username, password, and email address).

When you use our registration and login functions, as well as your user account, we store your IP address and the time of each user action. This storage is based on our legitimate interests and those of the users in protecting against misuse and other unauthorized use. This data is generally not shared with third parties unless it is necessary to pursue our claims or there is a legal obligation to do so.

Users may be informed by email about events relevant to their user account, such as technical changes.

  • Types of data processed: Inventory data (e.g., full name, home address, contact information, customer number, etc.); contact data (e.g., postal and email addresses or telephone numbers); content data (e.g., textual or visual messages and contributions as well as related information, such as authorship or time of creation); usage data (e.g., page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); log data (e.g., log files relating to logins or data retrieval or access times).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; security measures; organizational and administrative procedures; provision of our online offering and user-friendliness.
  • Retention and deletion: Deletion in accordance with the information in the "General Information on Data Storage and Deletion" section. Deletion after termination.
  • Legal basis: Contractual performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing procedures, methods and services:

  • Registration with real name: Due to the nature of our community, we ask users to use our services only using their real names. This means that the use of pseudonyms is not permitted. Legal basis: Contractual fulfillment and pre-contractual inquiries (Art. 6 (1) (b) GDPR).
  • User profiles are not public: User profiles are not publicly visible or accessible.

Contact and inquiry management

When you contact us (e.g. by post, contact form, email, telephone or via social media) as well as within the framework of existing user and business relationships, the information provided by the person making the inquiry will be processed to the extent necessary to answer the contact inquiries and any requested measures.

  • Types of data processed: Inventory data (e.g., full name, home address, contact information, customer number, etc.); contact data (e.g., postal and email addresses or telephone numbers); content data (e.g., textual or visual messages and contributions as well as related information, such as authorship or time of creation); usage data (e.g., page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, persons involved).
  • Data subjects: communication partners.
  • Purposes of processing: Communication; organizational and administrative procedures; feedback (e.g., collecting feedback via online form). Provision of our online offering and user-friendliness.
  • Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".
  • Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR). Contractual performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR).

Further information on processing procedures, methods and services:

  • Contact form: When you contact us via our contact form, by email, or other communication channels, we process the personal data you provide to answer and process your request. This generally includes information such as your name, contact information, and, if applicable, other information that is provided to us and is necessary for appropriate processing. We use this data exclusively for the stated purpose of contact and communication; legal bases: contract fulfillment and pre-contractual inquiries (Art. 6 (1) (b) GDPR), legitimate interests (Art. 6 (1) (f) GDPR).
  • Zendesk: Management of contact requests and communication; Service provider: Zendesk, Inc., 989 Market Street #300, San Francisco, CA 94102, USA; Legal basis: Contractual fulfillment and pre-contractual inquiries (Art. 6 (1) (b) GDPR), legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.zendesk.de ; Privacy policy: https://www.zendesk.de/company/customers-partners/privacy-policy/ ; Data processing agreement: https://www.zendesk.de/company/data-processing-form/ . Basis for third country transfers: EU/EEA - Data Privacy Framework (DPF), Switzerland - Data Privacy Framework (DPF).

Communication via messenger

We use messenger services for communication purposes and therefore ask you to note the following information on the functionality of the messenger services, encryption, the use of communication metadata and your options for objection.

You can also contact us via alternative means, such as phone or email. Please use the contact options provided or those listed within our online offering.

In the case of end-to-end encryption of content (i.e., the content of your message and attachments), please note that the communication content (i.e., the content of the message and attached images) is encrypted end-to-end. This means that the content of the messages cannot be viewed, not even by the messenger providers themselves. You should always use a current version of the messenger with encryption enabled to ensure the encryption of the message content.

However, we would also like to point out to our communication partners that although the providers of the messengers cannot see the content, they can learn that and when communication partners communicate with us, as well as technical information about the device used by the communication partners and, depending on the settings of their device, location information (so-called metadata) is processed.

Notes on legal bases: If we ask communication partners for permission before communicating with them via messenger, the legal basis for our processing of their data is their consent. Otherwise, if we do not ask for consent and they contact us on their own initiative, for example, we use messenger in our relationship with our contractual partners and in the context of contract initiation as a contractual measure. In the case of other interested parties and communication partners, we use messenger based on our legitimate interest in fast and efficient communication and fulfilling the needs of our communication partners in communicating via messenger. We would also like to point out that we will not transmit the contact details provided to us to the messenger for the first time without your consent.

Revocation, objection, and deletion: You can revoke your consent at any time and object to communication with us via messenger. In the case of communication via messenger, we delete the messages in accordance with our general deletion guidelines (e.g., as described above, after the end of contractual relationships, in the context of archiving requirements, etc.) and otherwise as soon as we can assume that we have responded to any inquiries from the communication partners, provided no reference to a previous conversation is expected and there are no statutory retention periods that prevent deletion.

Reservation of reference to other communication channels: To ensure your security, we ask for your understanding that for certain reasons we may not be able to respond to inquiries via messenger. This applies to situations where, for example, contractual details must be treated with particular confidentiality or a response via messenger does not meet formal requirements. In these cases, we recommend using more suitable communication channels.

  • Types of data processed: Contact data (e.g., postal and email addresses or telephone numbers); content data (e.g., textual or visual messages and contributions, as well as related information such as authorship or time of creation); usage data (e.g., page views and duration of visits, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, persons involved).
  • Data subjects: communication partners; service recipients and clients; interested parties; users (e.g., website visitors, users of online services).
  • Purposes of processing: Communication; direct marketing (e.g., by email or post). Marketing.
  • Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".
  • Legal basis: Consent (Art. 6 (1) (a) GDPR); Contractual performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR); Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing procedures, methods and services:

  • Instagram: Sending messages via the social network Instagram; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.instagram.com ; Privacy policy: https://privacycenter.instagram.com/policy/ . Basis for third-country transfers: Switzerland - adequacy decision (Ireland).
  • Facebook Messenger: Send and receive text messages, make voice and video calls, create group chats, share files and media, transmit location information, synchronize contacts, encrypt messages; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.facebook.com ; Privacy Policy: https://www.facebook.com/privacy/policy/ ; Data processing agreement: https://www.facebook.com/legal/terms/dataprocessing . Basis for third country transfers: EU/EEA - Data Privacy Framework (DPF), Switzerland - Adequacy Decision (Ireland).
  • Slack: Team communication and collaboration, real-time messaging, file and document sharing, integration with third-party tools, video and voice calls, channels for topic-specific discussions, search function for messages and files; Service provider: Slack Technologies, Inc., 500 Howard Street, San Francisco, CA 94105, USA; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://slack.com/intl/de-de/ ; Privacy policy: https://slack.com/intl/de-de/legal ; Data processing agreement: https://slack.com/intl/de-de/terms-of-service/data-processing ; Basis for third-country transfers: EU/EEA - Data Privacy Framework (DPF), Switzerland - Data Privacy Framework (DPF). Further information: Security measures: https://slack.com/intl/de-de/security-practices .
  • WhatsApp: Text messages, voice and video calls, sending images, videos, and documents, group chat function, end-to-end encryption for increased security; Service provider: WhatsApp Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.whatsapp.com/ ; Privacy policy: https://www.whatsapp.com/legal . Basis for third-country transfers: EU/EEA - Data Privacy Framework (DPF), Switzerland - Adequacy Decision (Ireland).
  • Sending via SMS: Electronic notifications can also be sent as SMS text messages (or will be sent exclusively via SMS if the authorization to send them, e.g., consent, only includes sending via SMS); legal basis: consent (Art. 6 (1) (a) GDPR).
  • Zapier: Automation of processes, merging of various services, import and export of personal and contact data as well as analyses of these processes; Service provider: Zapier, Inc., 548 Market St #62411, San Francisco, California 94104, USA; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: https://zapier.com ; Privacy policy: https://zapier.com/privacy ; Data processing agreement: https://zapier.com/legal/data-processing-addendum . Basis for third country transfers: EU/EEA - standard contractual clauses ( https://zapier.com/legal/standard-contractual-clauses ), Switzerland - standard contractual clauses ( https://zapier.com/legal/standard-contractual-clauses ).

Chatbots and chat functions

We offer online chats and chatbot features (collectively referred to as "Chat Services") as a means of communication. A chat is an online conversation conducted with a certain degree of real-time proximity. A chatbot is software that answers users' questions or informs them about messages. If you use our chat features, we may process your personal data.

If you use our chat services within an online platform, your identification number will also be stored within the respective platform. We may also collect information about which users interact with our chat services and when. Furthermore, we store the content of your conversations via the chat services and log registration and consent processes in order to be able to prove them in accordance with legal requirements.

We would like to point out to users that the respective platform provider may learn that and when users communicate with our chat services, as well as collect technical information about the device used by the user and, depending on their device settings, location information (so-called metadata) for the purposes of optimizing the respective services and for security purposes. Likewise, the metadata of communication via chat services (e.g., information about who communicated with whom) may be used by the respective platform provider for marketing purposes or to display user-tailored advertising in accordance with their terms and conditions, to which we refer for further information.

If users agree to receive regular messages from a chatbot, they have the option to unsubscribe from these messages at any time. The chatbot will inform users how and with which terms they can unsubscribe from the messages. Unsubscribing from chatbot messages will delete user data from the message recipient list.

We use the aforementioned information to operate our chat services, e.g., to address users personally, to answer their inquiries, to deliver any requested content, and also to improve our chat services (e.g., to "teach" chatbots answers to frequently asked questions or to identify unanswered inquiries).

Notes on legal bases: We use chat services on the basis of consent if we have previously obtained permission from users to process their data within the scope of our chat services (this applies to cases where users are asked for consent, e.g., so that a chatbot can send them regular messages). If we use chat services to answer user inquiries about our services or our company, this is done for contractual and pre-contractual communication. Otherwise, we use chat services based on our legitimate interests in optimizing the chat services, their operational efficiency, and improving the positive user experience.

Revocation, objection and deletion: You can revoke your consent at any time or object to the processing of your data within the scope of our chat services.

  • Types of data processed: Contact data (e.g., postal and email addresses or telephone numbers); content data (e.g., textual or visual messages and posts, as well as related information, such as authorship or time of creation); usage data (e.g., page views and duration of visits, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and features).
  • Data subjects: communication partners.
  • Purposes of processing: Communication.
  • Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".
  • Legal basis: Consent (Art. 6 (1) (a) GDPR); Contractual performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR); Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing procedures, methods and services:

Push notifications

With the consent of the users, we can send so-called "push notifications." These are messages that are displayed on the users' screens, devices, or browsers, even when our online service is not actively being used.

To subscribe to push notifications, users must confirm their browser or device's request to receive push notifications. This consent process is documented and stored. This data is necessary to determine whether users have consented to receive push notifications and to verify consent. For these purposes, a pseudonymous browser identifier (a so-called "push token") or the device ID of a device is stored.

On the one hand, push notifications may be necessary for the fulfillment of contractual obligations (e.g., technical and organizational information relevant to the use of our online offering) and, unless specifically stated below, are otherwise sent based on user consent. Users can change their preference for receiving push notifications at any time using the notification settings of their respective browsers or devices.

  • Types of data processed: Usage data (e.g., page views and duration of visits, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication, and procedural data (e.g., IP addresses, time stamps, identification numbers, persons involved).
  • Data subjects: communication partners.
  • Purposes of processing: Communication; provision of our online services and user-friendliness; reach measurement (e.g., access statistics, recognition of returning visitors); direct marketing (e.g., by email or post).
  • Retention and deletion: Deletion in accordance with the information in the "General Information on Data Storage and Deletion" section. Deletion after termination.
  • Legal basis: Consent (Art. 6 (1) (a) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing procedures, methods and services:

  • Push messages with advertising content: The push notifications we send may contain advertising information. These advertising push messages are processed based on user consent. If the content of the advertising push messages is specifically described as part of the consent to receive them, these descriptions are decisive for the user's consent. Furthermore, our newsletters contain information about our services and us; legal basis: consent (Art. 6 (1) (a) GDPR).
  • Analysis and success measurement: We statistically evaluate push messages and can thus determine whether and when push messages were displayed and clicked. This information is used to technically improve our push messages based on the technical data or the target groups and their access behavior or access times. This analysis also includes determining whether the push messages are opened, when they are opened, and whether users interact with their content or buttons. For technical reasons, this information can be assigned to individual push message recipients. However, it is neither our intention nor, if used, that of the push message service provider to monitor individual users. Rather, the evaluations serve to identify the usage habits of our users and adapt our push messages to them or send different push messages based on our users' interests. The evaluation of the push messages and the measurement of success are based on the express consent of the users, which occurs with the consent to receive the push messages. Users can object to the analysis and measurement of success by unsubscribing from the push messages. Unfortunately, a separate revocation of the analysis and performance measurement is not possible; legal basis: consent (Art. 6 (1) (a) GDPR).

Video conferences, online meetings, webinars and screen sharing

We use platforms and applications from third-party providers (hereinafter referred to as "conference platforms") for the purpose of conducting video and audio conferences, webinars, and other types of video and audio meetings (hereinafter collectively referred to as "conferences"). When selecting conference platforms and their services, we comply with legal requirements.

Data processed by conference platforms: When participating in a conference, the conference platforms process the personal data of participants listed below. The scope of processing depends on which data is required for a specific conference (e.g., providing access data or real names) and which optional information is provided by the participants. In addition to processing for the purpose of conducting the conference, participants' data may also be processed by the conference platforms for security purposes or to optimize the service. The data processed includes personal data (first name, last name), contact information (email address, telephone number), access data (access codes or passwords), profile pictures, information on professional position/function, the IP address of the internet access, information on the participants' end devices, their operating system, the browser and its technical and language settings, information on the content of the communication processes, i.e., entries in chats as well as audio and video data, as well as the use of other available functions (e.g., surveys). The content of the communications is encrypted to the extent technically provided by the conference providers. If participants are registered as users on the conference platforms, additional data may be processed in accordance with the agreement with the respective conference provider.

Logging and recordings: If text entries, participation results (e.g. from surveys) as well as video or audio recordings are logged, participants will be transparently informed of this in advance and, where necessary, asked for their consent.

Participant data protection measures: Please refer to the conference platforms' privacy policies for details on how your data is processed and select the optimal security and data protection settings for you within the conference platform's settings. Please also ensure data and privacy protection in the background of your recording for the duration of a video conference (e.g., by informing roommates, locking doors, and using the background blur function, where technically possible). Links to the conference rooms and access data must not be shared with unauthorized third parties.

Notes on legal bases: If, in addition to the conference platforms, we also process user data and request users' consent to use the conference platforms or certain functions (e.g., consent to recording conferences), the legal basis for processing is this consent. Furthermore, our processing may be necessary to fulfill our contractual obligations (e.g., in participant lists, in the case of processing discussion results, etc.). Furthermore, user data is processed based on our legitimate interest in efficient and secure communication with our communication partners.

  • Types of data processed: Inventory data (e.g., full name, home address, contact information, customer number, etc.); contact data (e.g., postal and email addresses or telephone numbers); content data (e.g., textual or visual messages and contributions as well as related information, such as authorship or time of creation); usage data (e.g., page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); image and/or video recordings (e.g., photographs or video recordings of a person); sound recordings. Protocol data (e.g., log files relating to logins or the retrieval of data or access times).
  • Data subjects: Communication partners; users (e.g., website visitors, users of online services). Depicted persons.
  • Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; communication. Office and organizational procedures.
  • Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".
  • Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing procedures, methods and services:

Cloud services

We use software services accessible via the Internet and running on the servers of their providers (so-called "cloud services", also referred to as "software as a service") for the storage and management of content (e.g., document storage and management, exchange of documents, content and information with specific recipients or publication of content and information).

Within this framework, personal data may be processed and stored on the providers' servers if it is part of communication with us or is otherwise processed by us as set out in this privacy policy. This data may include, in particular, user master data and contact details, data on transactions, contracts, other processes, and their content. The providers of cloud services also process usage data and metadata, which they use for security purposes and to optimize their services.

If we use cloud services to provide forms, documents, and content to other users or publicly accessible websites, the providers may store cookies on users' devices for web analysis purposes or to remember users' settings (e.g., in the case of media control).

  • Types of data processed: Inventory data (e.g., full name, home address, contact information, customer number, etc.); contact data (e.g., postal and email addresses or telephone numbers); content data (e.g., textual or visual messages and contributions as well as related information, such as authorship or time of creation); usage data (e.g., page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); image and/or video recordings (e.g., photographs or video recordings of a person).
  • Data subjects: interested parties; communication partners; business and contractual partners; users (e.g., website visitors, users of online services).
  • Purposes of processing: Office and organizational procedures; information technology infrastructure (operation and provision of information systems and technical equipment (computers, servers, etc.). Provision of contractual services and fulfillment of contractual obligations.
  • Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".
  • Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing procedures, methods and services:

  • Adobe Creative Cloud: Cloud storage, cloud infrastructure services, and cloud-based application software, including for photo editing, video editing, graphic design, and web development; Service provider: Adobe Systems Software Ireland, 4-6 Riverwalk Drive, Citywest Business Campus, Brownsbarn, Dublin 24, D24 DCW0, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.adobe.com/de/creativecloud.html ; Privacy policy: https://www.adobe.com/de/privacy.html ; Data processing agreement: Provided by the service provider. Basis for third-country transfers: EU/EEA - Data Privacy Framework (DPF), Switzerland - Adequacy Decision (Ireland).
  • Google Cloud Storage: Cloud storage, cloud infrastructure services, and cloud-based application software; Service provider: Google Cloud EMEA Limited, 70 Sir John Rogerson's Quay, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://cloud.google.com/ ; Privacy Policy: https://policies.google.com/privacy ; Data processing agreement: https://cloud.google.com/terms/data-processing-addendum ; Basis for third-country transfers: EU/EEA - Data Privacy Framework (DPF), Switzerland - Adequacy Decision (Ireland). Further information: https://cloud.google.com/privacy .
  • Google Workspace: Cloud-based application software (e.g., word and spreadsheet processing, appointment and contact management), cloud storage, and cloud infrastructure services; Service provider: Google Cloud EMEA Limited, 70 Sir John Rogerson's Quay, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://workspace.google.com/ ; Privacy Policy: https://policies.google.com/privacy ; Data processing agreement: https://cloud.google.com/terms/data-processing-addendum ; Basis for third-country transfers: EU/EEA - Data Privacy Framework (DPF), Switzerland - Adequacy Decision (Ireland). Further information: https://cloud.google.com/privacy .

Newsletters and electronic notifications

We send newsletters, emails, and other electronic notifications (hereinafter "newsletters") exclusively with the consent of the recipients or based on a legal basis. If the newsletter content is mentioned when registering for the newsletter, this content is decisive for the user's consent. Providing your email address is normally sufficient to register for our newsletter. However, in order to offer you a personalized service, we may ask for your name so that we can address you personally in the newsletter or for further information if this is necessary for the purpose of the newsletter.

Deletion and restriction of processing: We may store unsubscribed email addresses for up to three years based on our legitimate interests before deleting them in order to be able to prove previously given consent. The processing of this data is limited to the purpose of potentially defending against claims. An individual request for deletion is possible at any time, provided that the previous existence of consent is confirmed at the same time. In the case of obligations to permanently observe objections, we reserve the right to store the email address on a block list (so-called "block list") for this purpose alone.

The registration process is logged based on our legitimate interests for the purpose of demonstrating its proper execution. If we commission a service provider to send emails, this is done based on our legitimate interests in an efficient and secure delivery system.

Contents:

 

Information about us, our services, promotions and offers.

  • Types of data processed: Inventory data (e.g., full name, home address, contact information, customer number, etc.); contact data (e.g., postal and email addresses or telephone numbers); meta, communication, and procedural data (e.g., IP addresses, time stamps, identification numbers, persons involved); usage data (e.g., page views and duration of visits, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions).
  • Data subjects: communication partners.
  • Purposes of processing: Direct marketing (e.g., by email or post); reach measurement (e.g., access statistics, recognition of returning visitors); marketing. Target group building.
  • Retention and deletion: 3 years - Contractual claims (AT) (Data required to consider potential warranty and compensation claims or similar contractual claims and rights, as well as to process related inquiries based on previous business experience and standard industry practices, will be stored for the regular statutory limitation period of three years (§§ 1478, 1480 ABGB).) 10 years - Contractual claims (CH) (Data required to consider potential claims for damages or similar contractual claims and rights, as well as to process related inquiries based on previous business experience and standard industry practices, will be stored for the statutory limitation period of ten years, unless a shorter period of five years applies, which is applicable in specific cases (Art. 127, 130 OR)).
  • Legal basis: Consent (Art. 6 (1) (a) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).
  • Opt-out: You can unsubscribe from our newsletter at any time, i.e., revoke your consent or object to further receipt. You will find a link to unsubscribe from the newsletter either at the end of each newsletter or by using one of the contact options listed above, preferably email.

Further information on processing procedures, methods and services:

  • Measurement of open and click rates: The newsletters contain so-called "web beacons," i.e., a pixel-sized file that is retrieved from our server or, if we use a shipping service provider, its server when the newsletter is opened. During this retrieval, technical information, such as information about your browser and system, as well as your IP address and the time of retrieval, are initially collected. This information is used to technically improve our newsletter based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined using the IP address) or access times. This analysis also includes determining whether and when the newsletters are opened and which links are clicked. The information is assigned to the individual newsletter recipients and stored in their profiles until deleted. The evaluations serve to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users. The measurement of open and click rates as well as the storage of the measurement results in the user profiles and their further processing are based on the user's consent. Unfortunately, a separate revocation of performance measurement is not possible. In this case, the entire newsletter subscription must be canceled or revoked. In this case, the stored profile information will be deleted. Legal basis: consent (Art. 6 (1) (a) GDPR).
  • Reminder emails regarding the order process: If users fail to complete an order process, we can remind users of the order process via email and send them a link to continue. This function can be useful, for example, if the purchase process could not be continued due to a browser crash, oversight, or forgetfulness. The email is sent based on consent, which users can revoke at any time. Legal basis: Consent (Art. 6 (1) (a) GDPR).
  • Sending via SMS: Electronic notifications can also be sent as SMS text messages (or will be sent exclusively via SMS if the authorization to send them, e.g., consent, only includes sending via SMS); legal basis: consent (Art. 6 (1) (a) GDPR).
  • Klaviyo: Email and SMS marketing platform; Service provider: Klaviyo, 225 Franklin St., Boston, Massachusetts 02110, USA; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.klaviyo.com/ ; Privacy policy: https://www.klaviyo.com/legal/privacy-notice . Basis for third-country transfers: EU/EEA - Data Privacy Framework (DPF), Switzerland - Data Privacy Framework (DPF).
  • charles: Software for implementing and managing campaigns, sales activities, personalization, and communication with users via the WhatsApp platform; Service provider: Charles GmbH, Gartenstraße 86-87, 10115 Berlin, Germany; Legal basis: Consent (Art. 6 (1) (a) GDPR); Website: https://www.hello-charles.de/ ; Privacy policy: https://www.hello-charles.com/de-de/datenschutz ; Basis for third-country transfers: Switzerland - Adequacy Decision (Germany). Further information: Charles stores all personal data in the EU. As an official WhatsApp partner, Charles uses the WhatsApp Business Interface (API). The use of WhatsApp is subject exclusively to the agreements you have concluded with WhatsApp. According to the WhatsApp Terms of Use, we have your phone number and username through your contact. We use this and other information you provide to recognize you and your preferences and to respond to your WhatsApp messages.

Advertising communication via email, post, fax or telephone

We process personal data for the purposes of advertising communication, which may be carried out via various channels, such as email, telephone, mail or fax, in accordance with legal requirements.

Recipients have the right to revoke consent given or to object to advertising communication at any time.

After revocation or objection, we will store the data required to prove previous authorization for contacting or sending for up to three years after the end of the year of revocation or objection based on our legitimate interests. The processing of this data is limited to the purpose of a possible defense against claims. Based on our legitimate interest in permanently respecting the user's revocation or objection, we will also store the data required to avoid further contact (e.g., depending on the communication channel, the email address, telephone number, name).

  • Types of data processed: Inventory data (e.g., full name, home address, contact information, customer number, etc.); contact data (e.g., postal and email addresses or telephone numbers); content data (e.g., textual or visual messages and posts, as well as related information, such as authorship or time of creation).
  • Data subjects: communication partners.
  • Purposes of processing: Direct marketing (e.g., by email or post); marketing. Sales promotion.
  • Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".
  • Legal basis: Consent (Art. 6 (1) (a) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).

Sweepstakes and competitions

We process personal data of participants in prize draws and competitions only in compliance with the relevant data protection regulations, provided that the processing is contractually necessary for the provision, implementation and execution of the prize draw, the participants have consented to the processing or the processing serves our legitimate interests (e.g. in the security of the prize draw or the protection of our interests against misuse through the possible collection of IP addresses when submitting prize draw entries).

If entries from participants are published as part of the competition (e.g., as part of a vote or presentation of the competition entries or winners, or in the reporting on the competition), we would like to point out that the names of the participants may also be published in this context. Participants can object to this at any time.

If the competition takes place within an online platform or social network (e.g., Facebook or Instagram, hereinafter referred to as the "Online Platform"), the terms of use and privacy policy of the respective platforms also apply. In these cases, we point out that we are responsible for the information provided by participants during the competition, and any inquiries regarding the competition should be directed to us.

Participants' data will be deleted as soon as the prize draw or competition has ended and the data is no longer required to inform the winners or because no further queries regarding the prize draw are expected. Participants' data will generally be deleted no later than six months after the end of the prize draw. Winners' data may be retained for longer, for example, to answer queries about the prizes or to fulfill the prize-winning services. In this case, the retention period depends on the type of prize and is up to three years for items or services, for example, in order to process warranty claims. Participants' data may also be stored for longer, for example, in the form of competition reporting in online and offline media.

If data was collected for other purposes as part of the competition, its processing and retention period are governed by the data protection information for this use (e.g. in the case of registration for the newsletter as part of a competition).

  • Types of data processed: Inventory data (e.g., full name, home address, contact information, customer number, etc.); contact data (e.g., postal and email addresses or telephone numbers); content data (e.g., textual or visual messages and posts, as well as related information, such as authorship or time of creation).
  • Data subjects: Participants in prize draws and competitions.
  • Purposes of processing: Conducting prize draws and competitions.
  • Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".
  • Legal basis: Contractual performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).

Surveys and polls

We conduct surveys and questionnaires to collect information for the respective communicated survey or questionnaire purpose. The surveys and questionnaires we conduct (hereinafter "surveys") are evaluated anonymously. Personal data is processed only to the extent necessary for the provision and technical implementation of the surveys (e.g., processing the IP address to display the survey in the user's browser or to enable resumption of the survey using a cookie).

  • Types of data processed: Inventory data (e.g., full name, home address, contact information, customer number, etc.); contact data (e.g., postal and email addresses or telephone numbers); content data (e.g., textual or visual messages and posts, as well as related information, such as authorship or time of creation); usage data (e.g., page views and duration of visits, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions).
  • Persons affected: participants.
  • Purposes of processing: Feedback (e.g., collecting feedback via online forms). Surveys and questionnaires (e.g., surveys with input options, multiple-choice questions).
  • Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".
  • Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing procedures, methods and services:

Web analysis, monitoring and optimization

Web analytics (also known as "reach measurement") is used to evaluate visitor traffic to our online offering and may include behavior, interests, or demographic information about visitors, such as age or gender, as pseudonymous values. Using reach analysis, we can, for example, identify when our online offering or its features or content are most frequently used, or encourage reuse. It also enables us to understand which areas require optimization.

In addition to web analysis, we may also use testing procedures to test and optimize different versions of our online offering or its components.

Unless otherwise stated below, profiles, i.e., data summarized for a usage process, may be created for these purposes, and information may be stored in a browser or on a device and then read. The data collected includes, in particular, websites visited and the elements used there, as well as technical information such as the browser used, the computer system used, and information on usage times. If users have consented to the collection of their location data by us or by the providers of the services we use, the processing of location data is also possible.

In addition, users' IP addresses are stored. However, we use an IP masking process (i.e., pseudonymization by shortening the IP address) to protect users. Generally, no user data (such as email addresses or names) is stored for web analysis, A/B testing, and optimization; instead, pseudonyms are used. This means that neither we nor the providers of the software used know the actual identity of the users, but only the information stored in their profiles for the purpose of the respective processes.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is consent. Otherwise, user data is processed based on our legitimate interests (i.e., interest in efficient, economical, and user-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

  • Types of data processed: Usage data (e.g., page views and duration of visits, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, persons involved); content data (e.g., textual or visual messages and contributions as well as related information, such as authorship or time of creation). Event Data (Facebook) ("Event Data" is information sent to the provider Meta, for example, via meta pixels (whether via apps or other channels) and relating to individuals or their actions. This data includes details about website visits, interactions with content and features, app installations, and product purchases. Event Data is processed with the aim of creating target groups for content and advertising messages (custom audiences). It is important to note that Event Data does not include actual content such as written comments, login information, or contact information such as names, email addresses, or phone numbers. "Event Data" is deleted by Meta after a maximum of two years, and the resulting target groups disappear when our Meta user accounts are deleted.)
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Reach measurement (e.g., access statistics, recognition of recurring visitors); profiles with user-related information (creation of user profiles); provision of our online offering and user-friendliness; tracking (e.g., interest-/behavior-based profiling, use of cookies); conversion measurement (measurement of the effectiveness of marketing measures); target group building; marketing. Remarketing.
  • Retention and deletion: Deletion as described in the "General Information on Data Retention and Deletion" section. Cookies are stored for up to two years (unless otherwise stated, cookies and similar storage methods may be stored on users' devices for a period of two years).
  • Security measures: IP masking (pseudonymization of the IP address).
  • Legal basis: Consent (Art. 6 (1) (a) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing procedures, methods and services:

  • Report Toaster: Reporting and analytics app for Shopify merchants; Service provider: CloudLab Headquarters, Gerberstraße 14, 4135 Dortmund, Germany, +49 231 6000 1717, info@cloudlab-solutions.com; Website: https://de.cloudlab-solutions.com . Privacy policy: https://de.cloudlab-solutions.com/data-policy .
  • Google Analytics: We use Google Analytics to measure and analyze the use of our online offering based on a pseudonymous user identification number. This identification number does not contain any unique data, such as names or email addresses. It is used to assign analytics information to a device in order to identify which content users have accessed within one or more usage processes, which search terms they used, accessed these again, or interacted with our online offering. The time and duration of use are also stored, as are the sources of users who refer to our online offering and technical aspects of their devices and browsers. Pseudonymous profiles of users are created using information from the use of various devices, and cookies may be used. Google Analytics does not log or store individual IP addresses for EU users. However, Analytics does provide rough geographic location data by deriving the following metadata from IP addresses: city (and the derived latitude and longitude of the city), continent, country, region, subcontinent (and ID-based counterparts). For EU data traffic, the IP address data is used exclusively for this derivation of geolocation data before being immediately deleted. It is not logged, is not accessible, and is not used for any other purposes. When Google Analytics collects measurement data, all IP queries are performed on EU-based servers before the traffic is forwarded to Analytics servers for processing; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 (1) (a) GDPR); Website: https://marketingplatform.google.com/intl/de/about/analytics/ ; Security measures: IP masking (pseudonymization of the IP address); Privacy policy: https://policies.google.com/privacy ; Data processing agreement: https://business.safety.google/adsprocessorterms/ ; Basis for third country transfers: EU/EEA - Data Privacy Framework (DPF), Switzerland - Adequacy Decision (Ireland); Opt-out option: Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de , Settings for displaying advertisements: https://myadcenter.google.com/personalizationoff . Further information: https://business.safety.google/adsservices/ (types of processing and the data processed).
  • Google Tag Manager: We use Google Tag Manager, a software from Google that allows us to centrally manage so-called website tags via a user interface. Tags are small code elements on our website that are used to record and analyze visitor activity. This technology helps us improve our website and the content offered on it. Google Tag Manager itself does not create user profiles, does not store cookies with user profiles, and does not perform any independent analyses. Its function is limited to simplifying and making the integration and management of tools and services that we use on our website more efficient. Nevertheless, when Google Tag Manager is used, the user's IP address is transmitted to Google; this is necessary for technical reasons in order to implement the services we use. Cookies may also be set in the process. However, this data processing only occurs if services are integrated via Tag Manager. For more detailed information about these services and their data processing, please refer to the further sections of this privacy policy; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 (1) (a) GDPR); Website: https://marketingplatform.google.com ; Privacy Policy: https://policies.google.com/privacy ; Data processing agreement: https://business.safety.google/adsprocessorterms . Basis for third-country transfers: EU/EEA - Data Privacy Framework (DPF), Switzerland - Adequacy Decision (Ireland).
  • Matomo (without cookies): Matomo is a privacy-friendly web analytics software that is used without cookies and recognizes recurring users using a so-called "digital fingerprint," which is stored anonymously and updated every 24 hours. With the "digital fingerprint," user movements within our online offering are recorded using pseudonymized IP addresses in combination with user browser settings in such a way that it is not possible to draw conclusions about the identity of individual users. The user data collected as part of the use of Matomo is processed exclusively by us and is not shared with third parties. Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR). Website: https://matomo.org/ .
  • Meta pixels and target group creation (custom audiences): With the help of the meta pixel (or comparable functions for transmitting event data or contact information via interfaces in apps), Meta is able to define visitors to our online offering as a target group for displaying advertisements (so-called "meta ads"). Accordingly, we use the meta pixel to display the meta ads we place only to those users on Meta platforms and within the services of partners cooperating with Meta (so-called "Audience Network" https://www.facebook.com/audiencenetwork/ ) who have also shown an interest in our online offering or who exhibit certain characteristics (e.g., interest in certain topics or products, which can be seen from the websites visited) that we transmit to Meta (so-called "custom audiences"). With the help of the meta pixel, we also want to ensure that our meta ads correspond to the potential interests of users and are not annoying. With the help of the meta pixel, we can also track the effectiveness of meta ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a meta ad (so-called "conversion measurement"); Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Consent (Art. 6 (1) (a) GDPR); Website: https://www.facebook.com ; Privacy policy: https://www.facebook.com/privacy/policy/ ; Data processing agreement: https://www.facebook.com/legal/terms/dataprocessing ; Basis for third country transfers: EU/EEA - Data Privacy Framework (DPF), Switzerland - Adequacy Decision (Ireland); Further information: Event data of users, i.e. Behavioral and interest information is processed for the purposes of targeted advertising and audience building on the basis of the joint controller agreement ("Controller Addendum", https://www.facebook.com/legal/controller_addendum ). Joint controllership is limited to the collection and transmission of data to Meta Platforms Ireland Limited, a company based in the EU. Further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, in particular the transmission of data to its parent company, Meta Platforms, Inc., in the USA (based on the standard contractual clauses concluded between Meta Platforms Ireland Limited and Meta Platforms, Inc.).
  • Facebook Conversions API: We use Facebook's "Conversions API." The Conversions API is an interface that sends event data from our servers directly to Facebook. The functionality and processing of data within the Conversions API corresponds to the functionality and processing within the use of the Facebook pixel, which is why we refer to the privacy policy for the Facebook pixel and target group building. Legal basis: Consent (Art. 6 (1) (a) GDPR).

online marketing

We process personal data for the purpose of online marketing, which may include, in particular, the marketing of advertising space or the presentation of advertising and other content (collectively referred to as "content") based on potential user interests and the measurement of its effectiveness.

For these purposes, so-called user profiles are created and stored in a file (the so-called "cookie"), or similar procedures are used to store the user information relevant to the presentation of the aforementioned content. This may include, for example, content viewed, websites visited, online networks used, but also communication partners and technical information, such as the browser used, the computer system used, as well as information on usage times and functions used. If users have consented to the collection of their location data, this may also be processed.

In addition, users' IP addresses are stored. However, we use available IP masking procedures (i.e., pseudonymization by shortening the IP address) to protect users. Generally, no real user data (such as email addresses or names) is stored as part of the online marketing process; instead, pseudonyms are used. This means that neither we nor the providers of the online marketing processes know the actual user identity, only the information stored in their profiles.

The statements in the profiles are usually stored in cookies or using similar processes. These cookies can generally also be read later on other websites that use the same online marketing process, analyzed for the purpose of displaying content, supplemented with additional data, and stored on the server of the online marketing process provider.

In exceptional cases, it is possible to assign clear data to profiles, primarily if, for example, the users are members of a social network whose online marketing methods we use, and the network links the user profiles with the aforementioned information. Please note that users may enter into additional agreements with the providers, for example, by providing consent during registration.

We generally only receive access to aggregated information about the success of our advertisements. However, we can use conversion measurements to check which of our online marketing processes have led to a conversion, for example, to the conclusion of a contract with us. Conversion measurements are used solely to analyze the success of our marketing measures.

Unless otherwise stated, we ask you to assume that cookies used will be stored for a period of two years.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is permission. Otherwise, user data is processed based on our legitimate interests (i.e., interest in efficient, economical, and user-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

Information on revocation and objection: 

We refer to the privacy policies of the respective providers and the opt-out options provided for each provider. If no explicit opt-out option has been provided, you can disable cookies in your browser settings. However, this may limit the functionality of our online offering. We therefore recommend the following opt-out options, which are summarized for each area:

  1. a) Europe: https://www.youronlinechoices.eu.
  2. b) Canada: https://www.youradchoices.ca/choices.
  3. c) USA: https://www.aboutads.info/choices.
  4. d) Cross-territory: https://optout.aboutads.info.
  • Types of data processed: Content data (e.g., textual or visual messages and posts, as well as related information, such as authorship or time of creation); usage data (e.g., page views and duration of visits, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, persons involved). Event Data (Facebook) ("Event Data" is information sent to the provider Meta, for example, via meta pixels (whether via apps or other channels) and relating to individuals or their actions. This data includes details about website visits, interactions with content and features, app installations, and product purchases. Event Data is processed with the aim of creating target groups for content and advertising messages (custom audiences). It is important to note that Event Data does not include actual content such as written comments, login information, or contact information such as names, email addresses, or phone numbers. "Event Data" is deleted by Meta after a maximum of two years, and the resulting target groups disappear when our Meta user accounts are deleted.)
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Reach measurement (e.g., access statistics, recognition of recurring visitors); tracking (e.g., interest-/behavior-based profiling, use of cookies); conversion measurement (measurement of the effectiveness of marketing measures); target group building; marketing; profiles with user-related information (creation of user profiles). Provision of our online offering and user-friendliness.
  • Retention and deletion: Deletion as described in the "General Information on Data Retention and Deletion" section. Cookies are stored for up to two years (unless otherwise stated, cookies and similar storage methods may be stored on users' devices for a period of two years).
  • Security measures: IP masking (pseudonymization of the IP address).
  • Legal basis: Consent (Art. 6 (1) (a) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing procedures, methods and services:

  • Meta pixels and target group creation (custom audiences): With the help of the meta pixel (or comparable functions for transmitting event data or contact information via interfaces in apps), Meta is able to define visitors to our online offering as a target group for displaying advertisements (so-called "meta ads"). Accordingly, we use the meta pixel to display the meta ads we place only to those users on Meta platforms and within the services of partners cooperating with Meta (so-called "Audience Network" https://www.facebook.com/audiencenetwork/ ) who have also shown an interest in our online offering or who exhibit certain characteristics (e.g., interest in certain topics or products, which can be seen from the websites visited) that we transmit to Meta (so-called "custom audiences"). With the help of the meta pixel, we also want to ensure that our meta ads correspond to the potential interests of users and are not annoying. With the help of the meta pixel, we can also track the effectiveness of meta ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a meta ad (so-called "conversion measurement"); Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Consent (Art. 6 (1) (a) GDPR); Website: https://www.facebook.com ; Privacy policy: https://www.facebook.com/privacy/policy/ ; Data processing agreement: https://www.facebook.com/legal/terms/dataprocessing ; Basis for third country transfers: EU/EEA - Data Privacy Framework (DPF), Switzerland - Adequacy Decision (Ireland); Further information: Event data of users, i.e. Behavioral and interest information is processed for the purposes of targeted advertising and audience building on the basis of the joint controller agreement ("Controller Addendum", https://www.facebook.com/legal/controller_addendum ). Joint controllership is limited to the collection and transmission of data to Meta Platforms Ireland Limited, a company based in the EU. Further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, in particular the transmission of data to its parent company, Meta Platforms, Inc., in the USA (based on the standard contractual clauses concluded between Meta Platforms Ireland Limited and Meta Platforms, Inc.).
  • Facebook advertisements: Placing advertisements within the Facebook platform and evaluating the ad results; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Consent (Art. 6 (1) (a) GDPR); Website: https://www.facebook.com ; Privacy policy: https://www.facebook.com/privacy/policy/ ; Basis for third country transfers: EU/EEA - Data Privacy Framework (DPF), Switzerland - Adequacy Decision (Ireland); Possibility of objection (opt-out): We refer to the data protection and advertising settings in the user profile on the Facebook platforms as well as to Facebook's consent procedures and contact options for exercising information and other data subject rights, as described in Facebook's privacy policy; Further information: Event data of users, i.e. Behavioral and interest information is processed for the purposes of targeted advertising and audience building on the basis of the joint controller agreement ("Controller Addendum", https://www.facebook.com/legal/controller_addendum ). Joint controllership is limited to the collection and transmission of data to Meta Platforms Ireland Limited, a company based in the EU. Further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, in particular the transmission of data to its parent company, Meta Platforms, Inc., in the USA (based on the standard contractual clauses concluded between Meta Platforms Ireland Limited and Meta Platforms, Inc.).
  • Google Ads and conversion measurement: Online marketing method for the purpose of placing content and advertisements within the service provider's advertising network (e.g. in search results, in videos, on websites, etc.) so that they are displayed to users who are likely to be interested in the ads. In addition, we measure the conversion of the ads, i.e. whether users have taken them as an opportunity to interact with the ads and use the advertised offers (so-called conversions). However, we only receive anonymous information and no personal information about individual users; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 (1) (a) GDPR), Legitimate Interests (Art. 6 (1) (f) GDPR); Website: https://marketingplatform.google.com ; Privacy policy: https://policies.google.com/privacy ; Basis for third-country transfers: EU/EEA - Data Privacy Framework (DPF), Switzerland - Adequacy Decision (Ireland); Further information: Types of processing and data processed: https://business.safety.google/adsservices/ . Data processing conditions between controllers and standard contractual clauses for third-country transfers of data: https://business.safety.google/adscontrollerterms .
  • Instagram advertisements: Placing advertisements within the Instagram platform and evaluating the ad results; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Consent (Art. 6 (1) (a) GDPR); Website: https://www.instagram.com ; Privacy policy: https://privacycenter.instagram.com/policy/ ; Basis for third country transfers: EU/EEA - Data Privacy Framework (DPF), Switzerland - Adequacy Decision (Ireland); Possibility of objection (opt-out): We refer to the data protection and advertising settings in the user profile on the Instagram platform as well as within the framework of Instagram's consent process and Instagram's contact options for exercising information and other data subject rights in Instagram's privacy policy; Further information: Event data of users, i.e. Behavioral and interest information is processed for the purposes of targeted advertising and audience building on the basis of the joint controller agreement ("Controller Addendum", https://www.facebook.com/legal/controller_addendum ). Joint controllership is limited to the collection and transmission of data to Meta Platforms Ireland Limited, a company based in the EU. Further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, in particular the transmission of data to its parent company, Meta Platforms, Inc., in the USA (based on the standard contractual clauses concluded between Meta Platforms Ireland Limited and Meta Platforms, Inc.).
  • Microsoft Advertising: Online marketing method for the purpose of placing content and advertisements within the service provider's advertising network (e.g. in search results, in videos, on websites, etc.) so that they are displayed to users who are likely to be interested in the advertisements. In addition, we measure the conversion of the advertisements, i.e. whether users have taken them as an opportunity to interact with the advertisements and use the advertised offers (so-called conversion). However, we only receive anonymous information and no personal information about individual users; Service provider: Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Ireland; Legal basis: Consent (Art. 6 (1) (a) GDPR), Legitimate Interests (Art. 6 (1) (f) GDPR); Website: https://about.ads.microsoft.com/en-us ; Privacy Policy: https://privacy.microsoft.com/de-de/privacystatement ; Basis for third-country transfers: EU/EEA - Data Privacy Framework (DPF), Switzerland - Adequacy Decision (Ireland). Opt-out option: https://account.microsoft.com/privacy/ad-settings/ .

Offering an affiliate program

We offer an affiliate program, meaning commissions or other benefits (collectively, "Commission") for users (referred to as "Affiliates") who refer to our offers and services. The referral is made via a link assigned to the respective Affiliate or other methods (e.g., discount codes) that allow us to recognize that the use of our services was based on the referral (collectively, "Affiliate Links").

In order to track whether users have accessed our services through the affiliate links used by the affiliates, we need to know that the users have followed an affiliate link. The assignment of affiliate links to the respective business transactions or other use of our services serves solely the purpose of commission settlement and will be canceled as soon as it is no longer required for this purpose.

For the purposes of the aforementioned assignment of affiliate links, the affiliate links may be supplemented with certain values ​​that are part of the link or can be stored otherwise, e.g., in a cookie. These values ​​may include, in particular, the source website (referrer), the time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, the type of link used, the type of offer, and an online identifier of the user.

Notes on legal basis: Our partners' data is processed for the provision of our (pre-)contractual services. User data is processed on the basis of their consent.

  • Types of data processed: Contract data (e.g., subject matter of the contract, term, customer category); usage data (e.g., page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); log data (e.g., log files regarding logins or the retrieval of data or access times).
  • Data subjects: Users (e.g., website visitors, users of online services), business partners, and contractual partners.
  • Purposes of processing: Provision of contractual services and fulfillment of contractual obligations. Affiliate tracking.
  • Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".
  • Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR).

Customer reviews and rating processes

We participate in review and rating processes to evaluate, optimize, and promote our services. When users rate us via the participating rating platforms or processes or otherwise provide feedback, the providers' general terms and conditions of use and privacy policies also apply. Typically, rating also requires registration with the respective providers.

To ensure that the reviewers have actually used our services, we transmit, with the customer's consent, the necessary data regarding the customer and the service used to the respective review platform (including name, email address, and order number or item number). This data is used solely to verify the user's authenticity.

  • Types of data processed: Contract data (e.g., subject matter of the contract, term, customer category); usage data (e.g., page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, persons involved).
  • Data subjects: Service recipients and clients. Users (e.g., website visitors, users of online services).
  • Purposes of processing: Feedback (e.g., collecting feedback via online form). Marketing.
  • Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR). Consent (Art. 6 (1) (a) GDPR).

Further information on processing procedures, methods and services:

  • Judge.me Reviews: Customer reviews and product ratings; Service provider: Judge.me Ltd c/o Buckworths, 1-3 Worship Street, London EC2A 2AB; Website: https://judge.me/ . Privacy policy: https://judge.me/privacy .
  • Rating widget: We integrate so-called "rating widgets" into our online offering. A widget is a functional and content element integrated into our online offering that displays variable information. It can be displayed, for example, in the form of a seal or similar element, sometimes also called a "badge." While the corresponding content of the widget is displayed within our online offering, it is retrieved at that moment from the servers of the respective widget provider. This is the only way to always display the most current content, especially the most recent rating. For this to happen, a data connection must be established from the website accessed within our online offering to the server of the widget provider, and the widget provider receives certain technical data (access data, including the IP address) necessary to deliver the widget content to the user's browser. Furthermore, the widget provider receives information that users have visited our online offering. This information can be stored in a cookie and used by the widget provider to identify which online offerings participating in the rating process have been visited by the user. The information can be stored in a user profile and used for advertising or market research purposes; legal basis: legitimate interests (Art. 6 (1) (f) GDPR).
  • Google Customer Reviews: Service for obtaining and/or presenting customer satisfaction and customer opinions; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.google.com/ ; Privacy policy: https://policies.google.com/privacy ; Basis for third country transfers: EU/EEA - Data Privacy Framework (DPF), Switzerland - Adequacy Decision (Ireland); Further information: When collecting customer reviews, an identification number and the time of the business transaction to be evaluated are processed; for review requests sent directly to customers, the customer's email address and their country of residence, as well as the review details themselves, are processed; Further information on the types of processing and the data processed: https://business.safety.google/adsservices/ . Data processing terms for Google advertising products: Information about the services, data processing terms between controllers and standard contractual clauses for third country transfers of data: https://business.safety.google/adscontrollerterms .
  • Trusted Shops (Trustedbadge): Rating platform - Within the framework of the joint responsibility existing between us and Trusted Shops, please contact Trusted Shops for data protection questions and to assert your rights using the contact options provided in the privacy policy. Regardless of this, you can always contact the responsible party of your choice. Your request will then be forwarded to the other responsible party for response if necessary. The Trustbadge is provided by a US CDN (Content Delivery Network) provider. An appropriate level of data protection is ensured by standard data protection clauses and other contractual measures. When you access the Trustbadge, the web server automatically saves a so-called server log file, which also contains your IP address, the date and time of access, the amount of data transferred, and the requesting provider (access data), and documents the access. The IP address is anonymized immediately after collection so that the stored data cannot be assigned to you personally. The anonymized data is used primarily for statistical purposes and error analysis. If you have given your consent, after the order has been completed, the Trustbadge accesses the order information stored on your device (order total, order number, and any purchased product) and your email address, and your email address is hashed using a cryptographic one-way function. The hash value is then transmitted to Trusted Shops along with the order information in accordance with Art. 6 (1) (a) GDPR. This serves to verify whether you are already registered for Trusted Shops services. If this is the case, further processing will take place in accordance with the contractual agreement concluded between you and Trusted Shops. If you are not yet registered for the services or do not consent to automatic recognition via the Trustbadge, you will then have the option of registering manually to use the services or to conclude protection within the framework of any existing user agreement. For this purpose, after completing your order, the Trustbadge accesses the following information stored in the device you are using: order total, order number, and email address. This is necessary so that we can offer you buyer protection. The data will only be transmitted to Trusted Shops when you actively decide to conclude buyer protection by clicking on the corresponding button in the so-called Trustcard. If you decide to use the services, further processing will be governed by the contractual agreement with Trusted Shops in accordance with Art. 6 (1) (b) GDPR in order to complete your registration for buyer protection and secure the order, as well as to subsequently send you review invitations by email if necessary. Trusted Shops uses service providers in the areas of hosting, monitoring, and logging. The legal basis is Art. 6 (1) (f) GDPR for the purpose of ensuring trouble-free operation. Processing may take place in third countries (USA and Israel). An appropriate level of data protection is ensured in the case of the USA through standard data protection clauses and other contractual measures, and in the case of Israel through an adequacy decision. ; Service provider: Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne, Germany; Legal basis: Consent (Art. 6 (1) (a) GDPR), Legitimate Interests (Art. 6 (1) (f) GDPR); Website: https://www.trustedshops.de ; Privacy policy: https://www.trustedshops.de/impressum-datenschutz/ . Basis for third country transfers: Switzerland - adequacy decision (Germany).

Presences in social networks (social media)

We maintain online presences within social networks and process user data in this context in order to communicate with the users active there or to offer information about us.

We would like to point out that user data may be processed outside the European Union. This could pose risks for users, for example, because it could make it more difficult to enforce user rights.

Furthermore, user data within social networks is generally processed for market research and advertising purposes. For example, user profiles can be created based on user behavior and the resulting interests of users. These profiles may in turn be used, for example, to place advertisements within and outside the networks that presumably correspond to the users' interests. Therefore, cookies are generally stored on users' computers, in which the user behavior and interests are saved. Furthermore, user profiles can also store data independent of the devices used by users (particularly if they are members of the respective platforms and are logged in there).

For a detailed description of the respective processing methods and the opt-out options, please refer to the privacy policies and information provided by the operators of the respective networks.

In the case of requests for information and the assertion of data subject rights, we would like to point out that these can be most effectively asserted with the providers. Only the latter have access to user data and can directly take appropriate measures and provide information. Should you still need assistance, please contact us.

  • Types of data processed: Contact data (e.g., postal and email addresses or telephone numbers); content data (e.g., textual or visual messages and contributions, as well as related information such as authorship or time of creation); usage data (e.g., page views and duration of visits, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, persons involved).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Communication; feedback (e.g., collecting feedback via online form). Public relations.
  • Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".
  • Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR). Consent (Art. 6 (1) (a) GDPR).

Further information on processing procedures, methods and services:

  • Instagram: Social network, enables the sharing of photos and videos, commenting on and favorite posts, sending messages, subscribing to profiles and pages; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.instagram.com ; Privacy policy: https://privacycenter.instagram.com/policy/ . Basis for third country transfers: EU/EEA - Data Privacy Framework (DPF), Switzerland - Adequacy Decision (Ireland).
  • Facebook Pages: Profiles within the social network Facebook - We, together with Meta Platforms Ireland Limited, are responsible for collecting (but not further processing) data from visitors to our Facebook page (so-called "fan page"). This data includes information about the types of content users view or interact with, or the actions they take (see "Things you and others do and provide" in the Facebook Data Policy: https://www.facebook.com/privacy/policy/ ), as well as information about the devices used by users (e.g., IP addresses, operating system, browser type, language settings, cookie data; see "Device Information" in the Facebook Data Policy: https://www.facebook.com/privacy/policy/ ). As described in the Facebook Data Policy under "How do we use this information?" As explained in the "Page Insights" section, Facebook also collects and uses information to provide analytics services, so-called "Page Insights," to page operators so that they can gain insights into how people interact with their pages and the content associated with them. We have concluded a special agreement with Facebook ("Page Insights Information," https://www.facebook.com/legal/terms/page_controller_addendum ), which specifically regulates the security measures Facebook must observe and in which Facebook has agreed to fulfill the rights of those affected (i.e., users can, for example, submit information or deletion requests directly to Facebook). Users' rights (in particular, the right to information, deletion, objection, and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook. Further information can be found in the "Page Insights Information" ( https://www.facebook.com/legal/terms/information_about_page_insights_data ). Joint controllership is limited to the collection and transmission of data to Meta Platforms Ireland Limited, a company based in the EU. Further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, in particular the transmission of data to the parent company Meta Platforms, Inc. in the USA; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.facebook.com ; Privacy Policy: https://www.facebook.com/privacy/policy/ . Basis for third country transfers: EU/EEA - Data Privacy Framework (DPF), Switzerland - Adequacy Decision (Ireland).
  • Facebook Groups: We use the "Groups" feature of the Facebook platform to create interest groups within which Facebook users can contact each other or with us and exchange information. In doing so, we process personal data of our group users to the extent necessary for the purpose of group use and moderation. Our guidelines within the groups may contain further specifications and information regarding the use of the respective group. This data includes information about first and last names, published or privately shared content, as well as values ​​regarding group membership status or group-related activities, such as joining or leaving, as well as the time information for the aforementioned data. We also refer to the processing of user data by Facebook itself. This data includes information about the types of content users view or interact with, or the actions they take (see "Things you and others do and provide" in the Facebook Data Policy: https://www.facebook.com/privacy/policy/ ), as well as information about the devices used by users (e.g., IP addresses, operating system, browser type, language settings, cookie data; see "Device Information" in the Facebook Data Policy: https://www.facebook.com/privacy/policy/ ). As explained in the Facebook Data Policy under "How do we use this information?", Facebook also collects and uses information to provide analytics services, called "Insights," to group operators so that they can gain insights into how people interact with their groups and the content associated with them. Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland. Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.facebook.com ; Privacy Policy: https://www.facebook.com/privacy/policy/ . Basis for third-country transfers: EU/EEA - Data Privacy Framework (DPF), Switzerland - Adequacy Decision (Ireland).
  • Facebook Events: Event profiles within the social network Facebook - We use the "Events" feature of the Facebook platform to advertise events and dates, as well as to contact users (participants and interested parties), and to exchange information. In doing so, we process personal data of users of our event pages to the extent necessary for the purpose of the event page and its moderation. This data includes information on first and last names, published or privately shared content, participation status values, and the time information for the aforementioned data. We also refer to the processing of user data by Facebook itself. This data includes information about the types of content users view or interact with, or the actions they take (see "Things you and others do and provide" in the Facebook Data Policy: https://www.facebook.com/privacy/policy/ ), as well as information about the devices used by users (e.g., IP addresses, operating system, browser type, language settings, cookie data; see "Device Information" in the Facebook Data Policy: https://www.facebook.com/privacy/policy/ ). As explained in the Facebook Data Policy under "How do we use this information?", Facebook also collects and uses information to provide analytics services, called "Insights," to event providers so that they can gain insights into how people interact with their event pages and the content associated with them. Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland. Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.facebook.com ; Privacy Policy: https://www.facebook.com/privacy/policy/ . Basis for third-country transfers: EU/EEA - Data Privacy Framework (DPF), Switzerland - Adequacy Decision (Ireland).
  • LinkedIn: Social Network - We, together with LinkedIn Ireland Unlimited Company, are responsible for collecting (but not further processing) visitor data for the purpose of creating "Page Insights" (statistics) for our LinkedIn profiles. This data includes information about the types of content users view or interact with, or the actions they take, as well as information about the devices users use (e.g., IP addresses, operating system, browser type, language preferences, cookie data) and information from the user's profile, such as job function, country, industry, hierarchy level, company size, and employment status. Data protection information on the processing of user data by LinkedIn can be found in LinkedIn's privacy policy: https://www.linkedin.com/legal/privacy-policy We have concluded a special agreement with LinkedIn Ireland ("Page Insights Joint Controller Addendum (the 'Addendum')", https://legal.linkedin.com/pages-joint-controller-addendum ), which regulates in particular which security measures LinkedIn must observe and in which LinkedIn has agreed to fulfill the rights of those affected (i.e. users can, for example, address information or deletion requests directly to LinkedIn). The rights of users (in particular the right to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with LinkedIn. Joint controllership is limited to the collection of data by and transmission to Ireland Unlimited Company, a company based in the EU. Further processing of the data is the sole responsibility of Ireland Unlimited Company, which in particular concerns the transmission of data to the parent company LinkedIn Corporation in the USA; Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.linkedin.com ; Privacy policy: https://www.linkedin.com/legal/privacy-policy ; Basis for third-country transfers: EU/EEA - Data Privacy Framework (DPF), Switzerland - Adequacy Decision (Ireland). Opt-out option: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out .
  • Pinterest: Social network, enables sharing photos, commenting, favorites, and curating posts, sending messages, and subscribing to profiles; Service provider: Pinterest Europe Limited, 2nd Floor, Palmerston House, Fenian Street, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.pinterest.com ; Privacy policy: https://policy.pinterest.com/de/privacy-policy . Basis for third-country transfers: Switzerland - Adequacy Decision (Ireland).
  • TikTok: Social network, enables the sharing of photos and videos, commenting on and favorite posts, sending messages, subscribing to accounts; Service providers: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland and TikTok Information Technologies UK Limited, Kaleidoscope, 4 Lindsey Street, London, United Kingdom, EC1A 9HP; Legal basis: Consent (Art. 6 (1) (a) GDPR); Website: https://www.tiktok.com ; Privacy Policy: https://www.tiktok.com/de/privacy-policy . Basis for third country transfers: EU/EEA - Standard Contractual Clauses ( https://ads.tiktok.com/i18n/official/policy/jurisdiction-specific-terms ), Switzerland - Standard Contractual Clauses ( https://ads.tiktok.com/i18n/official/policy/jurisdiction-specific-terms ).
  • Vimeo: Social network and video platform; Service provider: Vimeo Inc., Attention: Legal Department, 555 West 18th Street, New York, New York 10011, USA; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://vimeo.com . Privacy policy: https://vimeo.com/privacy .
  • YouTube: Social network and video platform; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Privacy policy: https://policies.google.com/privacy ; Basis for third-country transfers: EU/EEA - Data Privacy Framework (DPF), Switzerland - Adequacy Decision (Ireland). Opt-out option: https://myadcenter.google.com/personalizationoff .

Plug-ins and embedded functions and content

We integrate functional and content elements into our online offering that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These may include, for example, graphics, videos, or city maps (hereinafter collectively referred to as "content").

Integration always requires that the third-party providers of this content process the user's IP address, since without an IP address they would not be able to send the content to their browser. The IP address is therefore required to display this content or functions. We endeavor to only use content whose respective providers use the IP address solely to deliver the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. These "pixel tags" enable information such as visitor traffic on the pages of this website to be evaluated. Furthermore, the pseudonymous information may be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, the time of visit, and other information about the use of our online offering, but may also be linked to such information from other sources.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is permission. Otherwise, user data is processed based on our legitimate interests (i.e., interest in efficient, economical, and user-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

  • Types of data processed: Usage data (e.g., page views and duration of visits, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, persons involved); Event Data (Facebook) ("Event Data" is information that is sent, for example, via meta pixels (whether via apps or other channels) to the provider Meta and relates to individuals or their actions. This data includes details about website visits, interactions with content and features, app installations, and product purchases. Event Data is processed with the aim of creating target groups for content and advertising messages (custom audiences). It is important to note that Event Data does not include actual content such as written comments, login information, or contact information such as names, email addresses, or phone numbers. "Event Data" is deleted by Meta after a maximum of two years, and the target groups created from it disappear when our Meta user accounts are deleted.); Content Data (e.g., textual or visual messages and posts, as well as related information such as authorship or time of creation); Inventory Data (e.g., full name, home address, contact information, customer number, etc.); Payment data (e.g., bank details, invoices, payment history); contact data (e.g., postal and email addresses or telephone numbers); contract data (e.g., contract subject matter, term, customer category).
  • Data subjects: Users (e.g., website visitors, users of online services); interested parties; service recipients; and clients.
  • Purposes of processing: Provision of our online offering and user-friendliness; marketing; profiles with user-related information (creation of user profiles); reach measurement (e.g., access statistics, recognition of recurring visitors); tracking (e.g., interest-/behavior-based profiling, use of cookies); conversion measurement (measurement of the effectiveness of marketing measures); target group formation. Provision of contractual services and fulfillment of contractual obligations.
  • Retention and deletion: Deletion as described in the "General Information on Data Retention and Deletion" section. Cookies are stored for up to two years (unless otherwise stated, cookies and similar storage methods may be stored on users' devices for a period of two years).
  • Legal basis: Consent (Art. 6 (1) (a) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing procedures, methods and services:

  • Google Mail Merge: Mail merge emails, documents, letters, envelopes, and labels in Google Workspace; Service provider: Google Cloud EMEA Limited, 70 Sir John Rogerson's Quay, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://workspace.google.com/marketplace/app/mail_merge_docs_email_document_letter_la/799434348782?hl=de ; Privacy policy: https://policies.google.com/privacy . Basis for third-country transfers: EU/EEA - adequacy decision (Republic of Korea), Switzerland - adequacy decision (Faroe Islands).
  • Facebook plugins and content: Facebook social plugins and content - This can include, for example, content such as images, videos, or text and buttons that users can use to share content from this website within Facebook. The list and appearance of Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/ - We are jointly responsible with Meta Platforms Ireland Limited for the collection or receipt during transmission (but not the further processing) of "event data" that Facebook collects or receives during transmission using the Facebook social plugins (and content embedding functions) that run on our website for the following purposes: a) Displaying content and advertising information that corresponds to the presumed interests of users; b) Delivery of commercial and transaction-related messages (e.g., addressing users via Facebook Messenger); c) Improving ad delivery and personalizing features and content (e.g., improving the recognition of which content or advertising information presumably corresponds to users' interests). We have concluded a special agreement with Facebook ("Controller Addendum", https://www.facebook.com/legal/controller_addendum ), which specifically regulates the security measures Facebook must observe ( https://www.facebook.com/legal/terms/data_security_terms ) and in which Facebook has agreed to fulfill the rights of those affected (i.e., users can, for example, submit information or deletion requests directly to Facebook). Note: If Facebook provides us with measurements, analyses and reports (which are aggregated, i.e., do not contain any information on individual users and are anonymous to us), this processing is not carried out within the framework of joint controllership, but on the basis of a data processing agreement ("Data Processing Terms", https://www.facebook.com/legal/terms/dataprocessing ), the "Data Security Terms" ( https://www.facebook.com/legal/terms/data_security_terms ) and, with regard to processing in the USA, on the basis of standard contractual clauses ("Facebook EU Data Transfer Addendum", https://www.facebook.com/legal/EU_data_transfer_addendum ). Users' rights (in particular the right to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Consent (Art. 6 Paragraph 1, sentence 1, letter a) GDPR); Website: https://www.facebook.com ; Privacy Policy: https://www.facebook.com/privacy/policy/ . Basis for third-country transfers: EU/EEA - Data Privacy Framework (DPF), Switzerland - Adequacy Decision (Ireland).
  • Google Fonts (obtained from Google servers): Obtaining fonts (and symbols) for the purpose of technically secure, maintenance-free, and efficient use of fonts and symbols with regard to timeliness and loading times, their consistent presentation, and consideration of possible licensing restrictions. The font provider is informed of the user's IP address so that the fonts can be made available in the user's browser. In addition, technical data (language settings, screen resolution, operating system, hardware used) is transmitted that is necessary for providing the fonts depending on the devices used and the technical environment. This data may be processed on a server of the font provider in the USA. When visiting our online offering, users' browsers send their browser HTTP requests to the Google Fonts Web API (i.e., a software interface for retrieving fonts). The Google Fonts Web API provides users with the Cascading Style Sheets (CSS) from Google Fonts and then the fonts specified in the CCS. These HTTP requests include (1) the IP address used by the user to access the internet, (2) the requested URL on the Google server, and (3) the HTTP headers, including the user agent, which describes the browser and operating system versions of website visitors, and the referring URL (i.e., the web page where the Google font should be displayed). IP addresses are neither logged nor stored on Google servers, and they are not analyzed. The Google Fonts Web API logs details of the HTTP requests (requested URL, user agent, and referring URL). Access to this data is limited and strictly controlled. The requested URL identifies the font families for which the user wants to load fonts. This data is logged so that Google can determine how often a particular font family is requested. With the Google Fonts Web API, the user agent must adapt the font generated for the respective browser type. The user agent is logged primarily for debugging purposes and used to generate aggregated usage statistics that measure the popularity of font families. These aggregated usage statistics are published on the Google Fonts Analytics page. Finally, the referring URL is logged so that the data can be used for production maintenance and to generate an aggregated report on top integrations based on the number of font requests. According to Google, it does not use any of the information collected by Google Fonts to create profiles of end users or to serve targeted ads. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://fonts.google.com/ ; Privacy policy: https://policies.google.com/privacy ; Basis for third-country transfers: EU/EEA - Data Privacy Framework (DPF), Switzerland - Adequacy Decision (Ireland). Further information: https://developers.google.com/fonts/faq/privacy?hl=de .
  • Instagram plugins and content: Instagram plugins and content - This can include, for example, content such as images, videos, or texts and buttons that users can use to share content from this online offering within Instagram. - We are jointly responsible with Meta Platforms Ireland Limited for the collection or receipt during a transmission (but not the further processing) of "event data" that Facebook collects using Instagram functions (e.g., content embedding functions) that are executed on our online offering or receives during a transmission for the following purposes: a) Displaying content and advertising information that corresponds to the presumed interests of users; b) Delivering commercial and transaction-related messages (e.g., addressing users via Facebook Messenger); c) Improving ad delivery and personalizing functions and content (e.g., improving the recognition of which content or advertising information presumably corresponds to the interests of users). We have concluded a special agreement with Facebook ("Controller Addendum", https://www.facebook.com/legal/controller_addendum ), which specifically regulates the security measures Facebook must observe ( https://www.facebook.com/legal/terms/data_security_terms ) and in which Facebook has agreed to fulfill the rights of those affected (i.e. users can, for example, send information or deletion requests directly to Facebook). Note: If Facebook provides us with metrics, analyses, and reports (which are aggregated, i.e., do not contain any information about individual users and are anonymous to us), this processing is not carried out within the framework of joint controllership, but on the basis of a data processing agreement ("Data Processing Terms", https://www.facebook.com/legal/terms/dataprocessing ), the "Data Security Terms" ( https://www.facebook.com/legal/terms/data_security_terms ), and, with regard to processing in the USA, on the basis of standard contractual clauses ("Facebook EU Data Transfer Addendum", https://www.facebook.com/legal/EU_data_transfer_addendum ). Users' rights (in particular the right to information, deletion, objection, and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook. Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.instagram.com ; Privacy Policy: https://privacycenter.instagram.com/policy/ . Basis for third-country transfers: Switzerland - adequacy decision (Ireland).
  • Unbounce: Creation of websites, online forms and procedures for contacting and concluding business with potential interested parties for offered products or services, as well as their management, supported by export and analysis functions; Service provider: Unbounce Marketing Solutions Inc., 415-375 Water Street Vancouver, BC V6B 5C6 Canada; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://unbounce.com/ ; Privacy policy: https://unbounce.com/privacy/ . Basis for third country transfers: EU/EEA - adequacy decision (Canada), Switzerland - adequacy decision (Canada).
  • Shopify: Platform through which e-commerce services are offered and carried out. The services and processes carried out in connection with them include, in particular, online shops, websites, their offers and content, community elements, purchase and payment transactions, customer communication, as well as analysis and marketing. Service provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland. Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.shopify.com/de/ ; Privacy policy: https://www.shopify.com/de/legal/datenschutz . Basis for third-country transfers: Switzerland - Adequacy Decision (Ireland).

Management, organization and support tools

We use services, platforms, and software from other providers (hereinafter referred to as "third-party providers") for the purposes of organizing, managing, planning, and providing our services. We comply with legal requirements when selecting third-party providers and their services.

In this context, personal data may be processed and stored on the servers of third-party providers. This may affect various data that we process in accordance with this privacy policy. This data may include, in particular, user master data and contact details, data on transactions, contracts, other processes, and their content.

If users are referred to third-party providers or their software or platforms as part of their communication, business, or other relationships with us, these third-party providers may process usage data and metadata for security purposes, service optimization, or marketing purposes. We therefore ask you to observe the privacy policies of the respective third-party providers.

  • Types of data processed: Content data (e.g., textual or visual messages and posts, as well as related information, such as authorship or time of creation); usage data (e.g., page views and duration of visits, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, persons involved).
  • Data subjects: Communication partners. Users (e.g., website visitors, users of online services).
  • Purposes of processing: Provision of contractual services and fulfillment of contractual obligations. Office and organizational procedures.
  • Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".
  • Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing procedures, methods and services:

Processing of data in the context of employment relationships

Within the framework of employment relationships, personal data is processed with the aim of effectively managing the establishment, implementation, and termination of such relationships. This data processing supports various operational and administrative functions necessary for managing employee relations.

Data processing encompasses various aspects, ranging from contract initiation to contract termination. This includes the organization and management of daily working hours, the management of access rights and authorizations, and the handling of personnel development measures and employee interviews. Processing also serves the accounting and administration of wage and salary payments, which are critical aspects of contract execution.

In addition, data processing takes into account the legitimate interests of the responsible employer, such as ensuring workplace safety or collecting performance data to evaluate and optimize operational processes. Furthermore, data processing includes the disclosure of employee data as part of external communication and publication processes where this is necessary for operational or legal purposes.

This data is always processed in compliance with the applicable legal framework, with the goal of creating and maintaining a fair and efficient working environment. This also includes taking into account the data protection of the employees concerned, anonymizing or deleting data after the processing purpose has been fulfilled or in accordance with statutory retention periods.

  • Types of data processed: Employee data (information about employees and other persons in an employment relationship).
  • Data subjects: Employees (e.g. employees, applicants, temporary workers and other staff).
  • Purposes of processing: Establishment and implementation of employment relationships (processing of employee data in the context of establishing and implementing employment relationships). Business processes and operational procedures.
  • Legal bases: Contractual performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR); Legal obligation (Art. 6 (1) (c) GDPR); Legitimate interests (Art. 6 (1) (f) GDPR); Processing of special categories of personal data relating to healthcare, employment, and social security (Art. 9 (2) (h) GDPR).

Further information on processing procedures, methods and services:

  • Deletion of employee data: Employee data in Switzerland is deleted when it is no longer required for the purpose for which it was collected, unless it must be retained or archived due to legal obligations or the interests of the employer. The following retention and archiving obligations apply:

 

  • 10 years - retention period for books and records, annual financial statements, inventories, business reports, opening balance sheets, accounting documents and invoices as well as all necessary work instructions and other organizational documents (Art. 958f of the Swiss Code of Obligations (CO)).
  • 10 years - Data necessary for the consideration of potential claims for damages or similar contractual claims and rights, as well as for the processing of related inquiries based on past business experience and common industry practices, will be stored for the statutory limitation period of ten years, unless a shorter period of five years applies, which is relevant in specific cases (Art. 127, 130 of the Swiss Code of Obligations). Claims expire after five years for rents, lease payments, and capital interest payments, as well as other periodic services, for the delivery of food, for catering and restaurant debts, as well as from craft services, retail sales of goods, medical care, professional work by lawyers, legal agents, attorneys, and notaries, and from the employment relationship of employees (Art. 128 of the Swiss Code of Obligations).

 

Application process

The application process requires applicants to provide us with the data necessary for their assessment and selection. The information required is stated in the job description or, in the case of online forms, in the information provided there.

Generally, the required information includes personal details such as name, address, contact information, and proof of the qualifications required for the position. Upon request, we will be happy to provide additional information.

Where available, applicants are welcome to submit their applications via our online form, which is encrypted using the latest technology. Alternatively, applications can also be sent to us via email. However, we would like to point out that emails are generally not encrypted over the internet. Although emails are generally encrypted during transport, this is not done on the servers from which they are sent and received. Therefore, we cannot assume any responsibility for the security of the application during its transmission between the sender and our server.

For the purposes of searching for applicants, submitting applications, and selecting applicants, we may, in compliance with legal requirements, use applicant management or recruitment software, platforms, and services from third-party providers.

Applicants are welcome to contact us regarding the method of submitting their application or to send us their application by post.

Processing of special categories of data: If special categories of personal data (Article 9 (1) GDPR, e.g. health data such as severe disability or ethnic origin) are requested from applicants or communicated by them as part of the application process, these are processed so that the controller or the data subject can exercise the rights arising from employment law and social security and social protection law and fulfil their obligations in this regard, in the case of protecting the vital interests of applicants or other persons or for the purposes of preventive health care or occupational medicine, for assessing the employee's ability to work, for medical diagnostics, for care or treatment in the health or social sector or for the administration of systems and services in the health or social sector.

Deletion of data: In the event of a successful application, the data provided by applicants may be further processed by us for the purposes of the employment relationship. Otherwise, if the application for a job offer is unsuccessful, the applicants' data will be deleted. Applicants' data will also be deleted if an application is withdrawn, which applicants are entitled to do at any time. Subject to a justified revocation by the applicant, deletion will occur no later than after a period of six months so that we can answer any follow-up questions regarding the application and fulfill our obligations to provide evidence under the regulations on equal treatment of applicants. Invoices for any reimbursement of travel expenses will be archived in accordance with tax law requirements.

Inclusion in an applicant pool: Inclusion in an applicant pool, if offered, is based on consent. Applicants are informed that their consent to inclusion in the talent pool is voluntary, has no impact on the ongoing application process, and can revoke their consent at any time with effect for the future.

  • Types of data processed: Inventory data (e.g., full name, home address, contact information, customer number, etc.); contact data (e.g., postal and email addresses or telephone numbers); content data (e.g., textual or visual messages and contributions, as well as related information, such as authorship or time of creation); applicant data (e.g., personal information, postal and contact addresses, application documents and the information contained therein, such as cover letters, CVs, certificates, and other personal or qualification information provided by applicants with regard to a specific position or voluntarily provided by them).
  • Persons concerned: applicants.
  • Purposes of processing: Application procedure (justification and possible subsequent implementation as well as possible subsequent termination of the employment relationship).
  • Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".
  • Legal basis: Application procedure as a pre-contractual or contractual relationship (Art. 6 (1) (b) GDPR).

Change and update

We ask you to inform yourself regularly about the content of our privacy policy. We will adapt the privacy policy as soon as changes to the data processing we carry out make this necessary. We will inform you as soon as the changes require your cooperation (e.g., consent) or other individual notification.

If we provide addresses and contact information of companies and organizations in this privacy policy, we ask you to note that the addresses may change over time and ask you to check the information before contacting us.

The supervisory authority responsible for us:

Berlin Commissioner for Data Protection and Freedom of Information Alt-Moabit 59-6110555 Berlin

Definitions of terms

This section provides an overview of the terms used in this privacy policy. To the extent that the terms are defined by law, the legal definitions apply. The following explanations, however, are intended primarily to facilitate understanding.

 

  • Affiliate tracking: Affiliate tracking involves logging links that the linking websites use to direct users to websites with product or other offers. The operators of the linking websites can receive a commission if users follow these so-called affiliate links and then take advantage of the offers (e.g. buy goods or use services). To do this, the providers must be able to track whether users who are interested in certain offers then take advantage of them at the instigation of the affiliate links. For affiliate links to function properly, they must be supplemented with certain values ​​that become part of the link or are stored elsewhere, e.g. in a cookie. These values ​​include in particular the source website (referrer), the time, an online identifier for the operator of the website on which the affiliate link was located, an online identifier for the respective offer, an online identifier for the user and tracking-specific values, such as: B. Advertising ID, partner ID and categorizations
  • Employees: Employees are individuals who are employed, whether as employees, staff, or in similar positions. An employment relationship is a legal relationship between an employer and an employee, defined by an employment contract or agreement. It entails the employer's obligation to pay the employee remuneration while the employee performs their work. The employment relationship comprises various stages, including the inception of the employment contract, the implementation of the contract, during which the employee performs their work, and the termination when the employment relationship ends, whether through notice, termination agreement, or otherwise. Employee data is all information relating to these individuals in the context of their employment. This includes aspects such as personal identification data, identification numbers, salary and banking details, working hours, vacation entitlements, health data, and performance appraisals.
  • Inventory data: Inventory data includes essential information necessary for the identification and management of contractual partners, user accounts, profiles, and similar assignments. This data may include, among other things, personal and demographic information such as names, contact information (addresses, phone numbers, email addresses), dates of birth, and unique identifiers (user IDs). Inventory data forms the basis for any formal interaction between individuals and services, institutions, or systems by enabling unambiguous assignment and communication.
  • Content data: Content data encompasses information generated during the creation, editing, and publication of all types of content. This category of data can include text, images, videos, audio files, and other multimedia content published on various platforms and media. Content data is not limited to the actual content itself but also includes metadata that provides information about the content itself, such as tags, descriptions, author information, and publication dates.
  • Contact details: Contact details are essential information that enables communication with individuals or organizations. They include, among other things, telephone numbers, postal addresses, and email addresses, as well as communication tools such as social media handles and instant messaging identifiers.
  • Conversion measurement: Conversion measurement (also known as "visit action analysis") is a method used to determine the effectiveness of marketing measures. This typically involves storing a cookie on users' devices within the websites where the marketing measures are carried out and then retrieving it on the target website. For example, this allows us to understand whether the ads we place on other websites were successful.
  • Metadata, communication data, and procedural data: Metadata, communication data, and procedural data are categories that contain information about how data is processed, transmitted, and managed. Metadata, also known as data about data, includes information that describes the context, origin, and structure of other data. It can include details about file size, creation date, document author, and change histories. Communication data captures the exchange of information between users across various channels, such as email traffic, call logs, social media messages, and chat histories, including the individuals involved, timestamps, and transmission paths. Procedural data describes the processes and procedures within systems or organizations, including workflow documentation, logs of transactions and activities, and audit logs used to track and review events.
  • Usage data: Usage data refers to information that captures how users interact with digital products, services, or platforms. This data encompasses a broad range of information, revealing how users use applications, which features they prefer, how long they spend on certain pages, and which paths they take through an application. Usage data can also include frequency of use, timestamps of activities, IP addresses, device information, and location data. It is particularly valuable for analyzing user behavior, optimizing user experiences, personalizing content, and improving products or services. Furthermore, usage data plays a crucial role in identifying trends, preferences, and potential problem areas within digital offerings.
  • Personal data: "Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. a cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
  • Profiles with user-related information: The processing of "profiles with user-related information," or "profiles" for short, includes any type of automated processing of personal data consisting of the use of this personal data to analyze, evaluate, or predict certain personal aspects relating to a natural person (depending on the type of profiling, this may include various information relating to demographics, behavior, and interests, such as interaction with websites and their content, etc.). Cookies and web beacons are often used for profiling purposes.
  • Log data: Log data is information about events or activities logged on a system or network. This data typically includes information such as timestamps, IP addresses, user actions, error messages, and other details about the use or operation of a system. Log data is often used to analyze system problems, for security monitoring, or for generating performance reports.
  • Reach measurement: Reach measurement (also known as web analytics) is used to evaluate visitor traffic to an online offering and can include visitors' behavior or interests in certain information, such as website content. With the help of reach analysis, operators of online offerings can, for example, identify when users visit their websites and what content they are interested in. This allows them to, for example, better adapt the website content to the needs of their visitors. For the purposes of reach analysis, pseudonymous cookies and web beacons are often used to recognize returning visitors and thus obtain more precise analyses of the use of an online offering.
  • Remarketing: "Remarketing" or "retargeting" is the term used when, for advertising purposes, the products a user was interested in on a website are noted in order to remind the user of these products on other websites, e.g., in advertisements.
  • Tracking: "Tracking" refers to the tracking of user behavior across multiple online services. Typically, behavioral and interest information related to the online services used is stored in cookies or on the servers of the tracking technology providers (so-called profiling). This information can then be used, for example, to display advertisements to users that are likely to correspond to their interests.
  • Controller: The "controller" is the natural or legal person, public authority, agency or other body which alone or jointly with others decides on the purposes and means of the processing of personal data.
  • Processing: "Processing" is any operation or set of operations performed on personal data or on sets of personal data, whether or not by automated means. The term is broad and encompasses virtually every type of data handling, including collection, analysis, storage, transmission, or deletion.
  • Contract data: Contract data is specific information relating to the formalization of an agreement between two or more parties. It documents the terms and conditions under which services or products are provided, exchanged, or sold. This data category is essential for managing and fulfilling contractual obligations and includes both the identification of the contracting parties and the specific terms and conditions of the agreement. Contract data can include contract start and end dates, the type of agreed services or products, pricing agreements, payment terms, termination rights, renewal options, and special conditions or clauses. It serves as the legal basis for the relationship between the parties and is crucial for clarifying rights and obligations, enforcing claims, and resolving disputes.
  • Payment data: Payment data includes all information required to process payment transactions between buyers and sellers. This data is crucial for e-commerce, online banking, and any other form of financial transaction. It includes details such as credit card numbers, bank details, payment amounts, transaction data, verification numbers, and billing information. Payment data may also include information about payment status, chargebacks, authorizations, and fees.
  • Target group creation: Target group creation (English "custom audiences") refers to the creation of target groups for advertising purposes, e.g., the display of advertisements. For example, based on a user's interest in certain products or topics on the internet, it can be concluded that this user is interested in advertisements for similar products or the online shop in which they viewed the products. "Lookalike audiences" (or similar target groups), on the other hand, refer to content deemed suitable and displayed to users whose profiles or interests presumably correspond to the users for whom the profiles were created. Cookies and web beacons are typically used to create custom audiences and lookalike audiences.
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    customerservice@panacaia.bio
    Phone: +49 30 83 79 17 60
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